Thought I'd give PPV a go, and my first 2 campaigns failed, one of them promoting free ipad cpa offer, and the other promoting a dating offer. I spent $30 on the ipad campaign and $20 on the dating. The dating got no conversions, and the ipad got one. I just direct linked to the offers without a landing page or whatever, do you think thats the problem? Should I have an email submit on my landing page so I can build up a list or is that not necessary?