social media all about adding value overtime or a one time big hit

If social media measures and tools used does not go viral then the investment and efforts goes in vain ?

Did not get you my friend ?

Well it all depends what you are trying to do, some profiles on social media provide a small consistent amount of traffic which is good to little or no work or with businesses that just want a good social media presence. Although if you think you method could get you banned the viral tactic may be the best route before the inevitable happens.