There are people who do misrepresent their abilities, but this is kind of a silly post. SEO is a moving target and there are 1000s of theories, some of which work at various points in time. Several of the working theories have been annihilated by the big G in the last 18 months. Even casual readers here are smarter and more in the know that people anywhere else on the internet.
These guys know their stuff inside and out, but be realistic.. there's no magic wand, and the rules change all the time.
These guys know their stuff inside and out, but be realistic.. there's no magic wand, and the rules change all the time.