small fb ads help needed (free+shipping)

yaaash

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So i am trying to sell rings in facebook but conversion is not pretty good at all. got only 2 sales so far of $5.20 each. which is less then my advertising fees of $7/day.

I think the problem is that i am not targetting the audience right.
I am targetting-
women age 18 to 50
interested in rings (jeweleries)

Can someone reply how should i target more preciously women interested in buying rings
please shade some light how should i target
 
interest can be expand to fashion
split test with young age group
 
What kind of ring did you sell?
Some people said if just "ring" then the audience will be to much. Why don't you try it like "dog ring", "cat ring" or something like that?
 
Its Jewelery Rings which women are mad about.
 
Better you start ads on GEO basses, you should have more conversion.
 
Better you start ads on GEO basses, you should have more conversion.
What do you mean by GEO bases. By targetting people in any particular region. I am targetting USA. If i am wrong please correct me.

How can i narrow down or attract more customers.
 
Please GURU's Shed some light
 
I am not that well versed in selling jewelry but I have bought a bunch over the years.

I'd start testing by changing the age group from 18 - 50 to 18 - 25 and see how that works out for you.
 
In my opinion for that kind of niche I don't target 18-24.... Less likely to immediately buy online when it comes to that stuff. Because IF they do buy fashion jewelry online, it's from China on Ebay for pennies and thats only if they have the knowledge. This is from experience. I have little brothers, sisters and even cousins around those ages and they dont shop online for things like that they usually just go to the mall.
 
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