What is an incentivised site with 300K+ uniques per month (assume the traffic isnt faked) that only manages to break even from ad revenue worth? I won't go into specifics but it makes ad revenue but that money only recuperates the cost of the incentives. The quality for the traffic isn't that great mostly form countries other than USA/CA/UK. Is this a worthless site? Can the sheer amount of traffic be attractive to site buyers/potential investors?