This is my first post & am need of some guidance so please take it easy. I have a website that's been around for about 6 years with good PR, but poor ranking. Thus far I have used many white hat basics such as creating profiles on local search sites, getting reviews on Google Places, getting PR from local news paper etc however competition is very aggressive. Lack of links seems to be the missing piece based on my research. The question is after executing all of the above and still being outranked I have considered buying backlinks to help boost SERPs. What are the real world odds of buying backlinks hurting this website?