Site Falling down the First Page

geezer466

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From 3 down to about 9 or 10 for main kw and onto page two for the other. Have held good positions for the last 18 months or so. Domain is 6 years+ KW's are Mod to difficult (according to the adwords kw tool)

Is it fair to assume this is the panda/penguin effect or just general logarithm changes? May be a bit of a wake up call as I haven't down much link building for the last few Months and have just chucked up a couple of long articles.

Noticed all the other long term sites around me are 'altering position' as well.

Perversely I threw a site together on an old domain put a bit of unique content on it a few weeks ago and it is ranking alongside my main on some of the Kw. Never built any links to done any off page SEO for it other than to originally get it indexed.
 
From 3 down to about 9 or 10 for main kw and onto page two for the other. Have held good positions for the last 18 months or so. Domain is 6 years+ KW's are Mod to difficult (according to the adwords kw tool)

Is it fair to assume this is the panda/penguin effect or just general logarithm changes? May be a bit of a wake up call as I haven't down much link building for the last few Months and have just chucked up a couple of long articles.

Noticed all the other long term sites around me are 'altering position' as well.

Perversely I threw a site together on an old domain put a bit of unique content on it a few weeks ago and it is ranking alongside my main on some of the Kw. Never built any links to done any off page SEO for it other than to originally get it indexed.

It is safe to assume that competitive sites who run continuous SEO are passing you in rank. I passed every site for the keyword buy twitter followers in a few weeks and have been ranked top 3 on Google ever since. Do not ever stop backlinking.
 
I would recommend building more links with diversified anchor text and adding more unique content with KW density of 1%-2%.
 
You are not doing your seo work properly. You should maintain this regularly and also should make changes that is needed to do to make it more efficient in the sense of seo.
 
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