D
Deleted member 906759
Guest
Calling all technical SEO experts:
If a site URL is in the following format:
mysite.com/category/topic/post
and the /topic/ is actually a 404.
So basically mysite.com/category/topic leads to a 404
but mysite.com/category/topic/post is just fine (Leads to the right post).
What would be the best way to resolve this?
To populate /topic/ with an actual page with content related to the topic and deeper links within the site (Like a sitemap) or just leave it be . . .
My theory is if I add a page, it will close the 'loop' for Google so link juice will flow more appropriately. Plus with deep links on the page, it will only help other pages rise as well.
I would love to just remove the /topic/ thing completely and do a 301 and enjoy the smaller URL structure but we're kind of been using the same architecture for almost 2 years.
Ranking have been increasing but super slowly.
I think if we get rid of it or replace it with a page (Little content and deep internal links), it might do the trick without us losing traffic vs if I just deleted that /topic/ slug completely.
What do you guys think?
Better to take a hit for a few months and have shorter URLs without 404s
OR
Populate the 404 page with some unique content and use deeper internal links on the page.
PS: This is one JUICY TECHNICAL SEO question for sure
If a site URL is in the following format:
mysite.com/category/topic/post
and the /topic/ is actually a 404.
So basically mysite.com/category/topic leads to a 404
but mysite.com/category/topic/post is just fine (Leads to the right post).
What would be the best way to resolve this?
To populate /topic/ with an actual page with content related to the topic and deeper links within the site (Like a sitemap) or just leave it be . . .
My theory is if I add a page, it will close the 'loop' for Google so link juice will flow more appropriately. Plus with deep links on the page, it will only help other pages rise as well.
I would love to just remove the /topic/ thing completely and do a 301 and enjoy the smaller URL structure but we're kind of been using the same architecture for almost 2 years.
Ranking have been increasing but super slowly.
I think if we get rid of it or replace it with a page (Little content and deep internal links), it might do the trick without us losing traffic vs if I just deleted that /topic/ slug completely.
What do you guys think?
Better to take a hit for a few months and have shorter URLs without 404s
OR
Populate the 404 page with some unique content and use deeper internal links on the page.
PS: This is one JUICY TECHNICAL SEO question for sure