Site Affected by Google Update Both July and November Suggestions

I am not a newbie to SEO with years of background both launching and optimizing other sites but feel stuck in the mud with a site that has been hit twice with this year’s core updates and reaching out for some suggestions that I am overlooking.

The site is aedit.com and speaks to cosmetic and plastic surgery. I came aboard right after the July core update with the site being hit pretty hard and began focusing right away on implementing an EAT logic with updating page titles, headings, utilizing alt tags, and incorporating additional internal and external links. Schema was also implemented in supporting the content as its medically written and reviewed. Technically, improving site speed and load times and addressing the rapid increase of spammy links.

The results have been keyword and term ranking improvements but very little movement with traffic recovery. Now after November’s Core update the site again took a hit and my thoughts now are on the content as it’s written at an expert level and procedures, while each is different, are cannibalizing each other in being the same.

Would anyone have some additional suggestions that might be overlooked here?

Having the same thing going on with one of my sites and have been thinking of a strategy to get traffic back as well. I'm not in the health field so can help you there, but I'd like to hear further ideas.

Have you analyzed the actual SERP for your keywords? It's possible Google has updated them to include more features and taking away from organic clicks that way, which isn't too uncommon anymore. What's the search intent for the keyword(s) you're ranking for? It might be a situation that content you have and user intent aren't the right fit.