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Show/Hide Content on Category pages for E-com sites?

Discussion in 'White Hat SEO' started by blackcatburgular, Oct 19, 2016.

  1. blackcatburgular

    blackcatburgular Junior Member

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    Does anyone know what is best practice for show/hide content on e-com sites?

    I don't want loads of content in the top half of these pages as it is bad for usability as it will push products down the page. (Especially on mobile)

    Is having lots of content on e-commerce sites as important as it is for lead gen sites?

    show hide.jpg
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    In my recent post Guide to keyword stuffing ecom category legally I pointed out that amazon and columbia both put category safety text at the bottom of the page. Other types of keyword rich content also appears at the bottom of the category page.

    I think you are right that the primary purpose of the page is to move shoppers forward in the conversion funnel which is why all this "supplemental content" is positioned out of the way as most shoppers wont need it or don't want it and the primary purpose of the page is not to inform with article text.

    I would follow suit and either put the whole visible content either in the unused portion of the sidebar or at the bottom of the page. I would completely exclude it for mobile. Google has also hinted numerous times that it discounts any text that is not passively visible on the page... so I think hiding some or all of the text may defeat the purpose... but that is not proven yet to my knowledge.

    It can be. It doesn't have to be. The important part is that you are achieving competitive parity with your content tuning factors for page 1 with your search terms... measure what the winners are doing and get competitive with that. That is where SEO begins. :)
     
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    Last edited: Oct 19, 2016
  3. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    How about using spoilers or an accordion?
     
  4. blackcatburgular

    blackcatburgular Junior Member

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    I was thinking about using this but wasn't sure if google disregarded any content that is hidden behind an accordion.

    Do you have any experience of this? Do you use this method on any of your websites?
     
  5. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi, @blackcatburgular. I am using accordions on my website. Here's a resource I found.

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    Last edited: Oct 20, 2016