Should you optimize content?

  • Thread starter Thread starter Deleted member 674942
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Lets say you have a site about "Weight Loss" for example, that doesn't rely on search engine traffic and only gets visitors from Pinterest.

And you've filled the site with content that talks about everything to do with weight loss, and your main goal is to get clicks on your call to action box at the end of the content to your landing page.

Is there any kind of optimization you should be doing with the content itself?

How do you know that your content is good enough, and it's not just a waste of time having it on your site?

And also, how would you determine whether your content is performing well? By how engaged the reader is with the article, or by how many people click through to where you want them to go?
 
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karma05 said:
And also, how would you determine whether your content is performing well? By how engaged the reader is with the article, or by how many people click through to where you want them to go?
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Use Google Analytics to track peoples activity on your website. Also if your weight loss article is attempting to sell something at the end you can divide the page views by the sales to get your conversion rate.
 
What is the bounce rate ?

You can track where visitors come from by a tracker.

If the content is good, people will stay and read it - simple.
 
ph4nt0m said:
Use Google Analytics to track peoples activity on your website. Also if your weight loss article is attempting to sell something at the end you can divide the page views by the sales to get your conversion rate.
Click to expand...

Most content on my site is just informational, no sales pitches or anything, they just have a call to action box at the ends.
 
MisterF said:
What is the bounce rate ?

You can track where visitors come from by a tracker.

If the content is good, people will stay and read it - simple.
Click to expand...

Yes, but shouldn't I mainly be optimizing to achieve my actual goal, which is to get clicks through to my landing page as opposed to just having engaging content?
 
karma05 said:
Yes, but shouldn't I mainly be optimizing to achieve my actual goal, which is to get clicks through to my landing page as opposed to just having engaging content?
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It depends on what you're selling.

If it's an easy sell, people will click through anyway, but if it's a harder product to sell, then you need the content to convert them from tyre kickers to customers.
 
karma05 said:
Most content on my site is just informational, no sales pitches or anything, they just have a call to action box at the ends.
Click to expand...

Then you would want to monitor page views, bounce rates, cta clicks, and then sales or whatever it is you're gathering from your landing page.
 
Since your site isn't reliant upon SE traffic, I'd suggest having a healthy balance of both "informational based" content (for the readers who want to take the time to understand what it is that you're offering) and "hyped/sales-pitch" based content for those "impulse" and "straight to the point" types of people.
 
You should optimize it based upon the activities of your users from your main traffic source. If they could do with more detailed information then provide that t them by all means. You should have call to action prominently displayed too.
 
adding a heatmap will help you place your CTA's more accurately where your visitors are actually clicking.
for example i had a product review website where visitors were clicking the before and after image more then the CTA and i didn't had any link placed on that image.
 
lilmasta said:
adding a heatmap will help you place your CTA's more accurately where your visitors are actually clicking.
for example i had a product review website where visitors were clicking the before and after image more then the CTA and i didn't had any link placed on that image.
Click to expand...

By product review site, do you mean a site with informative content that you monetize with a product, or do you mean a site with like one page with a comparison table with pros and cons etc?
 
karma05 said:
By product review site, do you mean a site with informative content that you monetize with a product, or do you mean a site with like one page with a comparison table with pros and cons etc?
Click to expand...
Most of my sites are content heavy and have alot of general articles, to be honest general articles drive me more sales then the product review/comparison it self.
 
lilmasta said:
Most of my sites are content heavy and have alot of general articles, to be honest general articles drive me more sales then the product review/comparison it self.
Click to expand...

By general articles, you mean like "31 ways to ____" , "10 tips for ____" etc?

Do you tweak and optimize those general articles to drive more sales?
 
There is a pretty good service called crazyegg, It uses Heatmap system which is very detailed to track the visitor's activity throughout the website.
Many big brands use it.:D
 
Try to experiment like re-positioning your CTA button or optimizing your content which adds information that spikes a reader's curiosity.
 
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