On google I would run it all day, you never know when somebody will be searching for your targeted adspace. Even a 51 year old could be scrolling through indoor / outdoor home products late at night (etc)
You don't know who works midnight shifts , or is just a night owl, etc.
And people who do Midnight shifts have a tough time shopping comfortably for extras I'd assume (working 8-12 hours all night, then planning to shop/browse around their sleep schedule can't be very easy if you want a good sleep/have a life aside from work), and these type of people could be the one spending money late at night (to/at work, or on days off, etc.).
It's much easier for them to just buy off Amazon (could be from your sponsored ad), and have it delivered to them directly for cheaper/roughly the same cost