Should I use a specific time to target my audience?

nuxli

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I have just started my first google ads campaing, it's really modest, but I really hope it will show some results.

Are there are any hours better to target my audience than others? I am in music niche.
 
Running ads all day all night is good only if you have very specific target. No matter what time they see your ads, they will check it out. But if you have general audience where time matters, I say late afternoon until 10pm is the right time on weekdays for music niche. But on weekends, I would run it whole day.
 
@BetaRayOLC Thanks. I was having problems with using keyowrds that were generating impressions, but no conversions, so I modified that and set the hours when people that get off from work use internet, because running ads for teenagers without finances is a loss. Thanks. I'll slowly but surely get the hang of this.

I ran up 2 days worth of amount available in 4 hours, I got 500 impressions, 12 clicks and no conversions at all..
 
When it comes to targeting any specific group of people. Its always a great idea to find out the time when your target audiences prefer to be online.
Posting at such time would definitely add up a plus point to gain more visibility along with converting your audiences into your beloved customers.
 
On google I would run it all day, you never know when somebody will be searching for your targeted adspace. Even a 51 year old could be scrolling through indoor / outdoor home products late at night (etc)

You don't know who works midnight shifts , or is just a night owl, etc.

And people who do Midnight shifts have a tough time shopping comfortably for extras I'd assume (working 8-12 hours all night, then planning to shop/browse around their sleep schedule can't be very easy if you want a good sleep/have a life aside from work), and these type of people could be the one spending money late at night (to/at work, or on days off, etc.).
It's much easier for them to just buy off Amazon (could be from your sponsored ad), and have it delivered to them directly for cheaper/roughly the same cost
 
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