Should I choose another product?

easycash27 · May 22, 2010

Ok I just promoted a product and I had 0 sales.

If I got 70 hops of targeted traffic, 0 "hops per order impressions"

My question is, should I just move to another product, or maybe follow sending traffic for this product???

Thanks in advance

Super_Vendor · May 23, 2010

That's a tricky question because 70 hops really cant tell you anything. But you say it was targeted traffic.

Also could depend on the price of the product. If the product is pretty cheap, then you should have received a sale from that many hops. But if a product is expensive, that's really not enough hops.

Tell us more, how did you get the traffic? Are you using a landing page?

Also, compare the sales letter with that of other products in the same niche.

I know this is kind of a broad answer, but the question was pretty broad as well.

Good luck

devtom55 · May 23, 2010

How did you advertise it? Are you sure you were targeting the right group of consumers?

easycash27 · May 24, 2010

Well my source of traffic is FB, and I know is targeted traffic because they are from targeted groups and fan pages.

The price of the prduct is $37, cheap, I think...

85 hops, 0 ""hops per order impressions" 0 sales.

I am sending them directly to the sales page.

cyanide · May 24, 2010

what's the niche you are targeting?

shadowfax · May 24, 2010

are there other products available in the same niche that are more popular?

peter2002 · May 24, 2010

Depending on the niche you might need more than 85 hops to make a sale.

But still, no one can answer your question without knowing the niche and the sales page.

One thing you could try if you have the feeling the sales page isn't good enough, is to create your own landing page, where you try to pre-sell the product.

Describe the benefits the product owner forgot to mention on his sales page or didn't emphasize enough, etc.

easycash27 · May 24, 2010

I will try make a landing page and see how it goes, thanks for your tips guys.

BassTrackerBoats · May 24, 2010

Like Peter said, a presell page can really help close some deals when they go to the sales page. Feel free to talk in superlatives on your presell page.

tgrpublishing · May 25, 2010

I'd recommend a presell landing page too. People on Facebook are very "cold" - they're not in buying mode. Most of the clicks you get will be curiosity clicks rather than interested customers.

Use a landing page to warm them up a bit (post some success stories, testimonials, tips and teasers from the product, etc), and squeeze their email onto a list. That way you can follow up over the next few days and keep warming them up until they purchase.

Should I choose another product?

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