➡️ Shopify is making their own Ad Network

Jennifer lopez said:

Could be a DMP (data management platform).

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BassTrackerBoats said:

Outstanding post... that is what I just love to see so we can all expand our knowledge.

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RealDaddy said:

Shopify wants to help you promote your products, not just sell them.

Dennis Hegstad, an angel investor, shared a few screenshots of what seems to be Shopify’s new advertising network.

How it will work: One of the screenshots shows Shopify inviting you to join their exclusive "data exchange" network, implying that this is related to Shopify's ecosystem of millions of websites. The company will probably “borrow'' the traffic of several reputable ad exchanges as well. Some people in the thread suggested that Shopify might partner with Google or Facebook.

It’s unclear where the ads will be shown. Or if there will be ads at all, or it’s just a data exchange between merchants. But if Shopify does this right, we could have another major acquisition channel on our hands. (Plus a nice boost to Shopify’s revenue.)

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HenryObi said:

Facebook hasn't been working for me very well

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Luciid said:

There was a reason why Shopify store owners had to give Shopify full access to their FB accounts, in order to continue using FB to track their stores.

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