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Sherb's 2019 Journey: Productive and Profitable, A Thread Full of Gold

Discussion in 'My Journey Discussions' started by Sherb, Dec 31, 2018.

  1. Sherb

    Sherb Jr. Executive VIP Jr. VIP

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    [​IMG]

    Time for a revolution. Welcome to my 2019 journey thread. In here, you will get some of the most solid tips and tricks you’ve seen on this forum, get a peek into my world, and possibly make $20 in the process. Intrigued? Read on. Here’s a five-bullet TL;DR:
    • Didn’t hit my 2018 goal, maybe did half of what I was hoping to do, but still hit six figures
    • Full-time job made me depressed and miserable, lost focus on many things from plans
    • Stock market was a killer for me in Q4 2018, dropping net worth by 20% or so in the process
    • Plenty of goals in 2019, but more organized and strategized, with a more relevant day job
    • Have four main “projects” in 2019: Travel sites, Amazon affiliate sites, local sites/brands, and content
    Last year I made the thread Sherb’s Roadmap to $365,000 in 2018. Due to circumstances both within my control and beyond it, I did not hit this goal. I also pretty much abandoned the thread after a few months. On December 28th, 2017, I provided a list in this post of my projects for the year. Here is where each of those ended up.

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    Looking Back: Initial Plans for 2018
    • My full-time job: This job became the bane of my existence from June until December. A few weeks ago I switched roles, and received a $6,500 raise in the process. 401k doubled in 2018, even with a 20% drop in VINIX in Q4.
    • My wife’s full time job: Still going strong.
    • My ORM firm: Shelving that for now. If someone approaches me needing assistance, I will set up shop, but I’m not looking for leads. Never have. Had some conflict with my larger client I had in 2018, and got paid 50% of what I was owed. Cut ties with that in the first half of the year.
    • My SEO firm: Only had two clients in 2018. Which is fine in my book.
    • Content writing: Did a ton of this. After the full time jobs, this was the largest income provider in 2018, at mid five figures. However I frequently overextended myself, especially in Q3, where my full-time job became incredibly demanding. As such, I missed a lot of deadlines, provided some refunds, and wrote some free content to ensure my customers were happy.
    • AdSense/Amazon niche sites: The five AdSense sites I did next to nothing with. They just sat there. The Amazon sites I pushed some content to. I have a half dozen or so of them now.
    • Iceland travel site: Instagram is over 40k followers. Twitter I left alone and let my social media guy handle follow/unfollow through my method. It’s at 16.5k followers. Posts on the Instagram averaged 3k or so, with one hitting 10k. The Twitter image posting has been fragmented. The site itself has blossomed greatly, but it has been slow going. Not much income from this in 2018, but I consistently ran out of time to get things done.
    • Multiple local web projects: Direct mail service, I have a list of solid clients to reach out to. Local SEO, didn’t do anything with this in 2018. Same with the local business directory. Photo brand grew wonderfully in 2018, and the Instagram is at over 23k targeted local followers. My engagement is twice that of the largest brands in my area (55k, 70k, etc). Food truck site has some content on it. I’ve got a few more local sites I made in 2018 that I expect some things from.
    • Marijuana directory sites: I literally did nothing with the sites in 2018. My assistant made a great database for me that I did nothing with as well.
    • Potential 2018 BSTs: I shut my content BST down early in the year. Due to infractions was unable to start any new BSTs, but didn’t have the time to do so anyway. Currently infraction-free.
    • PBN to money site conversion: This did not happen. The time necessary to turn 60 PBNs into money sites was not worth the potential return. I still have them, and I have had zero issues. Sold some posts and made a couple grand through it, which went right back into expenses.
    • Adult site stuff: One Twitter account remains. The one that was 12k last year is at 43k now. The associated .net has gotten some serious traffic, and made a couple hundred dollars through Crakrevenue and Chat links. I still have all five EMD .nets. Did not put much time into this in 2018. Currently have three NSFW Instagram accounts now, too. They are at 38k, 6.8k, and 3k.
    • Signature links: Stopped selling these halfway through the year. Right now just have a line for a solid service, and two lines to use myself. Several content deals and PBN post buying came from this, so the return beat what sig link sales would have.
    • Dividends from investments: This went poorly. Market dumped a good bit in Q1 and then a ton for all of Q4. Robinhood was up 20% overall at the end of Q3. Now it is sitting at -25%. Currently sitting at $17k in here, with another $12k in margin. Not buying or selling anything in 2019. Holdings: 42 AAPL, 6 AMZN, 27 MSFT, 24 V, 32 AMT, 20 BRK.B. Spent too much time adding to Robinhood and not enough adding into Vanguard. Crypto I sold off early on.
    • Other things: I mentioned two travel sites. I started one, and it’s in an okay place. Will be writing off the vacation expenses. Didn’t have time to do much woodworking, and haven’t started selling my photos yet, although I have a nice stockpile.
    Overall I give 2018 a 3/10. It was still a solid six figure year, but nowhere close to the lofty goal I set. Maybe halfway. I’ll need to update my transactions through the end of the year for tax time anyway, so I’ll have a better grasp then. Lots of things did not go as planned, but I think I have set myself up for a stellar 2019, with a great arsenal of digital assets. Here are some of my largest wins and losses for the year.

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    Looking Back: Five Biggest Wins of 2018
    • Getting that role change and raise. At one point I was doing 60 hour weeks in my day job just to try not to screw things up. It was causing rapid depression to set in, and was taking significant time away from online work, my family, and my precious creative time. Anxiety was very high, and my focus was at an all time low. This new job has already started changing things back to a net positive mindset.
    • The Iceland site. At the start of 2018, this was a tiny thing. It now has blossomed into one of the strongest sites I’ve built, and is getting 100-150 visitors a day from organic search alone.
    • Content writing. I started 2018 at a great spot regarding writing. Both my skill level and the number of gigs I was getting were performing far better than imagined. Income was great for this every month, mostly fueled by repeat orders, word of mouth, and referrals. I enhanced my writing skills, make some great money, and networked with some incredible members here.
    • Utilization of Instagram. While not income driven yet, I now have 15 Instagram accounts in a variety of niches related to sites I have. Total follower count is over 180k across all accounts, growing at ~1,000 daily with minimal effort on my part.
    • Hiring local writers. I hired six local writers at 2 cents per word to write content for my own websites. This allowed me to build my sites, while simultaneously focusing on content for clients that had a far higher profitability. I would write for clients for 6 cents per word, and flip that income to my writers for three times the content on my own project sites. One of the writers is incredible. One of the others is really good. The other four are pretty good. Revisions needed are minor enough to still make it worth my time.
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    Looking Back: Five Biggest Setbacks of 2018
    • My day job. I stuck around too long, and should have seen the warning signs ahead of time. I was (and still am) on salary. That being the case, any work performed over the standard 40 hour week was unpaid volunteer work. I should have learned to say no, and started looking for the new role I currently have months earlier. Live and learn.
    • The market. Good god. Easily a $1X,XXX loss this year from the market tanking significantly in both Q1 and Q4 of 2018. Sold a lot of holdings for a profit before or in the midst of dumping (NFLX, FB, TSLA). Still got bitten hard by everything else. It was no crypto market, but I’m very hopeful for a good 2019.
    • Lack of focus and proper planning. This was a huge problem for me. Main things that attributed to this: overextending myself, too many simultaneous projects (covered below), anxiety/depression. I used to be extremely strict about focus and planning. I went off the rails a good bit in 2018. Call it exhaustion. Work for 10 hours, drive 45 minutes home, and then lack to drive needed to put time and effort into websites and projects. 2019 I aim to bring it back in and supercharge my productivity.
    • Failed action. I had these sites around, getting dribbles of traffic. I didn’t monetize properly. I should have monetized properly, regardless of the condition of the website or project. Please revert back to “lack of focus and proper planning”.
    • Too many simultaneous projects. See my list of projects above from 2018. I started out with too many things, and ended the year with even more. Going to try and reign things in and properly cluster and categorize, focusing on focus, action and planning.
    That’s enough looking back at 2018. Let’s do some looking forward. This thread is going to be my home this year. This is where my journey will take place. This is where I will recap weeks and months. This is where I will post my tidbits, knowledge, tips and tricks. Don’t expect random threads out of me in 2019. If I share some gold, it’s going to be in here, right in this thread. My foraying outside here and BSTs will be limited. Work is the focus.

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    Looking Forward: How This Thread Will Work
    My posts here are going to be in four categories:
    1. Project Updates, Tips and Tricks: These will be weekly, on Wednesdays. I will summarize updates on each of the main projects, add some notes, and some tips and tricks learned through the week. I’d call them “protips", but I don’t know if I’d consider myself a pro yet. These tips will be in red text.
    2. Q&A with Sherb: These will also be weekly, on Mondays. I’ll go in-depth on questions people have based on things going on in the thread, updates and more.
    3. Financial Status Updates: These will be monthly, and will be completed by the 15th of the month for the month prior. There will be current month and year-to-date figures included, similar to the 2018 thread for the few months I did this.
    4. Project Deeper Dives: These will occur at random, and will outline how the project has gone from start to finish, and more detailed explanations of what is in the pipeline.
    If you’ve made it this far, here is where you can profit from my lack of accountability. If I miss deadlines for any of those three categories unless noted by travel beforehand, the first person who PM’s me as a reminder gets $20 PayPal, no questions asked.

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    Looking Forward: Main Project Focuses for 2019

    Project A1 and A2 - Travel brands

    I have my Iceland site I have mentioned many times on here. It’s A1. I plan to develop a solid content calendar, post twice weekly, and get the site to a wonderful place. I will also be actively monetizing through Amazon affiliates for products, as well as a few ebooks on Amazon, Booking.com affiliates and custom itinerary services. A2 is another travel site for a national park that was underrepresented for the foot traffic. I plan to build the site out completely and have it done as far as non-blog content by the end of Q2. Will monetize the same ways, and have weekly posts published.
    • Instagram accounts for these brands: A1 43k+, A2 3k+, child accounts for the two 23k+, 3k+, 18k+ as of January 1, 2019.
    • I have a content calendar of articles for A1 every four days for the first three months of 2019. I need to finalize the one for A2, but I should be good until mid-February already on that one.
    Project B1 through B7 - Amazon Affiliate projects

    I will be building these up as standard affiliate sites. They all already exist in some form.
    • B1-B4 - Tools/Outdoors Products: Two of these three (B1 and B2) are in great shape and growing. Nothing but dribbles of commissions yet, but I have stellar plans for them in 2019. The other one (B3) I put filler content up on to see what ranked, and things have started ranking already. Need to build out the site and run with it. B1 and B2 (unrelated) products range from $300 - $1,200. B3 products range from $1000 to $3000. B4 is in the works.
    • B5 - Baby Product: This is similar to B3 in context. It is starting to rank for some keywords, and I have a great base for building this into a solid Amazon affiliate site already. I can see this site doing very well in 2019. Product prices range from $100 to $200.
    • B6-B7 - Jewelry/Fitness: These two sites have been sitting around for a couple years now. I’ve never really put them at the forefront of anything. They both have great potential, though, and have products that can go from $500 to $2,000. As with B4, I can see them doing very well in 2019 if properly built out.
    Projects C1 through C8 - Local focused projects

    Yes, eight of them. All of them either small-time directory-focused sites, or related to IM client projects. Several of them I don’t expect much if any income from, but want to make an impact and a name for myself here in the city. Let’s break these projects down.
    • C1 - Local photography: My local photo Instagram is at over 23k followers and growing. Average likes per photo is higher than all the other local accounts (50k-75k size). It’s doing better than I could have imagined. Three times I have had interactions with complete strangers where my account was mentioned as “having a great shot from this spot”. One time it was while I was taking a follow up shot from under a bridge. The dude pulled up my picture and then I pulled up the backend of the Instagram. I own a website related to it that is currently blank. I’d like to start selling prints, and have the site up and ready to go by the end of Q1 2019.
    • C2 - Local SEO work: Site just sat there in 2018. Would like to get it off the ground and maybe grab a few local clients on $500-$1,000 per month workloads. Places I really enjoy and believe in, not just random locations.
    • C3 - Local direct mail service: My web property assistant has built up a wonderful list of potential candidates for advertising direct mail services. I have costs of competitors, and have all necessary costs and mailing routes already figured in. I plan to utilize the 7878 Method in the ORM sub-forum for outreach and the Bob Ross Method from Warrior Forum for mailing. I’d like to have this set by the end of Q2 to start quarterly mailings.
    • C4 - Local breweries website: This site is set on a default WordPress theme, but the base content is there thanks to one of my local writers. I want to re-format and rewrite some of them, then pop them onto a better theme and add relevant imagery. I have a local Instagram account that has crossed 3k followers. I’d like to maybe sell a couple banner ads at a set monthly rate, nothing special.
    • C5 - Local escape room website: Same situation as the above. Content is up but I need to reformat and add some better imagery and themes. No traffic or anything yet, but I’d love to collaborate with some of the local escape room services and offer to provide editable pages for them for $50 a month or something.
    • C6 - Local food truck directory: The site has about 8k words of content on it. No good theme yet, but I’d like to make it a locally-sourced directory website. This is an exploding industry where I am, so I can see something like this being very popular. I’d try to monetize through selling monthly listings.
    • C7 - Local area “street” site: This website is for a local set of shops (about 30 of them or so). The site is built well but needs reformatting and some polishing. Probably about 10 hours worth total. I plan to monetize through monthly listings as well.
    • C8 - Roofing site for SEO purposes: This should be a fun one. I’m building this site up to rank highly for local roofers in my area. I’ve got an Instagram growing as well (over 3k now). Once traffic comes in and the site ranks well, I will approach local roofers via 7878 Method to show them what I can do for them. I hope to bag one of them for $2,500 per month or so to manage their full brand online.
    Project D - Content writing

    Via my new concept, I’d like to foray into large-scale hands-off content for Amazon affiliate websites. I’ve also got a couple of monthly clients already. My hope is to focus on larger projects (5k+ words) this year, and would like to average around $2,000 per month on this. Almost all income from this will be dumped back A, B and C projects.

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    Looking Forward: Other Web Projects for 2019
    I’ve still got the 60-site PBN. Revenue from posts I’m selling on there I will be reinvesting into the PBN. That amounted to a couple hundred bucks a month in Q4 2018, just from the line in my signature. I will put some time into these sites here and there. 60 sites, zero indexing issues, no problems whatsoever for closing in on two years. OBL of around five average for each site. That’s pretty great. Tons of expired articles that I grabbed when an ORM client of mine decided not to pay. The articles were all re-scraped (hundreds of them) and then the websites were re-indexed. The articles are now expired once more and are ready for posting.

    Instagram growth utilizing FollowPlanner will be another focus. I am setting up a media planner for my accounts to continue growth. The 15 accounts are split as such: Three NSFW accounts, three travel accounts, three local accounts, one for one of the affiliate sites, and five to build and flip. I’d like to get the five for flipping up to 80k-100k before flipping, and plan to use them for testing purposes as well on various things.

    I have a few BST ideas I’d like to get off the ground. One related to content. A few ebooks in the works. Possibly a joint venture or two. Only time will tell.

    I have worked a bit on the possibility of doing a few other local projects branched off of my main brand. Nothing super in-depth, but things like offering super-custom letterhead for area lawyers, interior/exterior photos and local map pack work for local area businesses, that kind of thing. That’s all time-dependent, though. Main projects A-D are my focus for income-generating web work in 2019.

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    Looking Forward: Non Income-Generating and/or Non-Web Projects for 2019
    I mentioned starting a nonprofit in my mom’s name last year to provide supplies and a comfortable chair for teachers battling cancer but with no means to retire. Mom was a teacher, and her and my Dad had the means for her to retire when her immune system started to falter. Things such as hand sanitizer, masks, head scarves, blankets, and that chair would do wonders. I did not have the chance to get this off the ground in 2018, but I would like to have it up and running and properly set up by what would have been her birthday in 2019 (September 17).

    All the hurricane wood is still sitting in the shed. It has definitely dried enough by now. I’d like to turn the slices of log into some solid end tables with the hairpin legs. For the 60 or so pressure treated 2x6’s I will be making some garden beds for the backyard. This will be a part of the four large projects we have for the house in 2019:
    1. Revamp the whole backyard: Adding three 6x3ft garden beds, a longer one near the shed, and a 12ft circular area with a fire pit, and paths weaving throughout. Want to introduce some more mulched beds as well and plenty of plants and vegetables/fruits. Minimize the amount of grass needed, as we didn’t use the backyard much in 2018.
    2. Replace all carpet with hardwood: Our floors are bamboo everywhere except the three bedrooms. We want to replace the cheap carpet in the bedrooms with the same wood, and with a massive thick rug under the bed in the master bedroom. The other two bedrooms are the guest room and the office, which brings up the third goal.
    3. Revamp the guest room into a gym/guest room combo. We have a bed we got on Craigslist with an old mattress topper on it in there now, and some old Ikea furniture we painted a few years back. I want to get rid of all that, put the hardwood down, replace the bed with a high-quality futon, and turn the room into a gym of sorts. We’ve got hex dumbbells from 10-40lbs, some racks, and want to add in a barbell, bench and squat rack.
    4. Fencing. Right now we have an old 6ft fence along the back and right side of the property. It only goes up half the right side. We want to replace the back with 8ft privacy fence, do the same on the right side, repurpose the old fence for the left side, and put in a metal mechanical gate. Basically wall it off for privacy and so the dog can explore more.
    I am going to put more of a focus on my physical and mental health in 2019 as well. I’d like to push more into a three-prong combination of the ketogenic diet, intermittent fasting/OMAD, and physical activity. I have a goal to run 1,000 miles this year, and would like to incorporate plenty of weight training as well. I’m tipping the scales around 230 right now, and would love to see 190 by the end of 2019.

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    Looking Forward: Abandoning Projects From 2018
    The adult sites/brands I will continue building and then sell off mid-year. Trying to get out of that toxic and high-risk low-reward arena. The AdSense sites I will put 4-8 hours into each to get things polished and in a good place, and then sell those off as well. Same with the marijuana websites. Everything else I plan on keeping for the time being. If my availability ends up limited, or traffic and income push other projects to more of a forefront, I may try to sell a couple of the affiliate sites, provided they are performing.

    Other than that, I have no intentions to abandon anything I mentioned above in 2019. While this may seem like a ton of things to take on, especially for someone not doing this full time, it’s less of a list than what I had on my plate at the start of 2018!

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    Dollar Signs: Financial Information and Notes
    The bank had to cut us another good-sized check for over-paid escrow throughout the year. In response to them needing to do this twice, they sent us a letter that they were dropping our monthly mortgage payments by about $150 per month. So that’s great. Less of a free loan to the bank, right?

    My new job came with a $6,500 salary raise, which was unexpected and awesome news. Additionally, bonuses will be coming out in the next month or so, and will likely be to the tune of $2,500-ish. I pushed my 401k allocations from 10% to 15%. It’s still 100% VINIX. My wife’s is still 100% Vanguard as well. I am making it a priority to roll over both of our old 401k’s from 5+ years ago into our current accounts in Q1 2019.

    I’d like to cut down the number of bank accounts we have this year as well. Too many things to keep track of. Also, I will not be adding any funds to Robinhood in 2019. Instead, I plan to push $1,000 per month into the Vanguard VTSAX account.

    My realistic revenue goal for 2019 is $250,000, but I’m not going to put a focus on trying to reach an arbitrary number this year. Instead, the push will just be towards MORE.

    -

    So, with all that said, my next post in here will be responding to questions and comments next Monday, followed by project updated, tips and tricks that Wednesday. By the 15th I will have the starting points numbers-wise for the year as well. Feel free to follow along as I try to make 2019 the most profitable, innovative and productive year I’ve ever had.

    Have a safe and happy New Year. Let’s all destroy records in 2019.

    -S
     
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  2. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP

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    This thread is amazing. I would pay to follow your journey @Sherb. Golden.
     
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    Last edited: Dec 31, 2018
  3. dandan594594

    dandan594594 Power Member

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    Happy new year, and best of luck with future endeavors!
     
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  4. shafi432

    shafi432 Power Member

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    Took 10 minutes to read it all and it was worth every second. You're handling so many projects in addition to your day job that it gave me some serious inspiration.

    Good luck and Happy New Year :)
     
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  5. SandwichMayo

    SandwichMayo Junior Member

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    Wow. Enjoyed the read, not just fucking plain Text but also some nice Pictures. Refreshing.

    Sounds like a new [Method] to me. 20$ and beyond on Autopilot, no Investment required. :D :D
     
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  6. nodyguy

    nodyguy Jr. VIP Jr. VIP

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    Goodluck with the journey, following.
    Just a quick question, why you do keep your day job if you are already earning decently online?
     
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  7. Holzr

    Holzr Jr. VIP Jr. VIP

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    Another Sherb Journey! :)

    Can't wait! Good luck!!!
     
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  8. KZX

    KZX Registered Member

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    After reading another post of Sherb, I am not amazed that he is charging 8 cents per word (What a bargain smh..). He simply shoves quality into content, be it in a manner of formatting the page, captivating writing style or choosing gripping words and images to convey the desirable message for readers.

    I wish you good luck in your journey and a Happy New Year, Sherb.

    I also advice content writers and copywriters to follow him closely, learn a thing or two about a thing or two and further develop your writing skills learning from the greatest.
     
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  9. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP

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    What happened to the bhw weekly wrap up? That was gold.

    Anyways, you wrote the goals, now just 1 day left before jumping in the water. Good luck.
     
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  10. Brighter Faster

    Brighter Faster Registered Member

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    Happy new year Sherb. Awesome post.

    I'll definitely be contributing to your content writing earnings again this year!
     
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  11. Zbigniew

    Zbigniew Regular Member

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    I am also curious about this.
     
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  12. Blain Cooper

    Blain Cooper Jr. VIP Jr. VIP

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    Takes too much time to scour the forum for this fool's gold, only for mild entertainment purposes.

    As you can see, it looks like this man is getting laser focused on a killer goal.

    @Sherb 2019... You can do this!
     
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  13. eternalwarrior

    eternalwarrior Power Member

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    If his online income is automated, then I don't see nothing wrong in doing a day job.
     
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  14. mickyfu

    mickyfu Elite Member

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    @Sherb threads are always too long for me to read. Anyone sum it up?
     
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  15. PaulRD

    PaulRD Junior Member

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    Those buildings are so tall. Happy new year! :)
     
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  16. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP

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    TLDR;

    - Sherb didn't hit his 2018 goal.
    - Sherb set several new goals for 2019 and updated us on the specifics of his projects.
    - Sherb is going to be posting amazing content regularly throughout 2019
     
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  17. mickyfu

    mickyfu Elite Member

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    The Sherbinator does not need to hit his goals. I'm sure one day he will surpass his life goals.
     
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  18. Steve Waller

    Steve Waller Junior Member

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    Inspiring to see your posts as always! Sherb at his best!

    PS: Your post triggered me to start a Journey of my own, just to stay focused.
     
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  19. mhtro

    mhtro Senior Member

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    Following the thread. Also why so many building pictures?
     
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  20. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP

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    Sherb did not set specify specific goals therefore he cannot hit his goals nor surpass then. The man knows how to set goals like a pro.
     
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