Share your experience with Adsense In-Article ads

Curious to see if anyone has tried the new in-article ad units of adsense -- CTR, RPMs, etc vs your old traditional ad units. I'll be testing this myself in the following weeks, just wanted to see if anyone here's been getting good results from it.

Here's the Google blog post for reference. https://adsense.googleblog.com/2017/07/introducing-adsense-native-ads.html

Wow I didn't know they launched native ads. I guess they want to drive Taboola and Outbrain out of business.

This will definitely put pressure on existing advertisers... hopefully PPCs will go down with broad use and more competition.