Hi there fellas... I founded a fitness start up that offers a all video based online training program. The thing is that we dont want to sell our product in the traditional way. Instead, we want to offer access to the whole program charging a monthly price, in a recurring billing system. basically, what we want is to offer a great fitness program, for a extremely low price, making profit off the mass. The dynamics of the niche that we'll operate (we are a fitness digital start up, but our product is tailor made for a very specific niche) give us a organic costumer retention. The thing is that we want to increase even more this retention, giving people a massive discount after three months of membership. We want to charge $14,90 per month, for the first three months. After that, the monthly charge gets way down to $2,90. Do you guys think that this strategy is validy? Do you think that this is a good ideia, getting prices THAT low? Basically, what i need to know is if someone up here knows about a guide or something like that that teaches you how to set up a low membership monthly fee, that is sustentable. Or, at least, someone how could give me some insights about how to set up a low, but sustentable membership price, focusing on making profit off the mass I love this forum! I'm new here but i already can see that you guys are awesome... Cheers, G.