Serving different content based on UTM parameters is cloaking?

hello everyone,

I read that google ignores UTM parameters when crawling a website.
So what I want to do is serve different content based on UTM parameters (I only want to change some paragraphs, but the topic is mostly the same). For example, I have an article about a Cadillac car, but I like the visitors who have "facebook" in UTM parameters to see another version about ford.

Will google ignore the UTM parameters and only see the raw URL that talks about the Cadillac article?