This is a fun idea for lead generation. If you are reaching out via cold email, you can attach the word cloud and the excel report for the website.
https://chromewebstore.google.com/detail/seo-pataka-firepower-seo/enhjhhjlklkpbmfedkefaomihpnkogih
https://chromewebstore.google.com/detail/seo-pataka-firepower-seo/enhjhhjlklkpbmfedkefaomihpnkogih