Hi guys, my name is Pontus and i have been working with SEO for about 5 years now. Recently more and more SEO people have been telling me that the old ways of reaching a great position on Google like blog comments, article links, directories and so on doesn't work any more. SEOmoz tells people to stop building links and instead start creating super great content that gets organic links and whatnot. I am extremely confused cause I recently launched a website with only manual link building and got my Page-authority up to 47, which is kind of good. But at the same time people telling me to produce this super mega content to get backlinks, I mean WTF!? And can you expect that Google will hit us with another panda or penguin update in the near future? So what do you guys thing? Black or White?