coolsheet
Senior Member
- Mar 28, 2014
- 1,179
- 1,179
So I'll keep updating this thread as I document improvements. I have a client (he's an MD) who loves split testing new ideas. He's great. I can fill him in on what we're doing or new ideas to increase search presence and he's very cooperative. I wouldn't tell him what I'm doing if it wasn't him.
So after reading @fasttrak thread here: https://www.blackhatworld.com/seo/guide-making-the-most-of-internal-link-building.1212211/
I thought "let's give it a try".
I remember hearing about it 10 years ago, and fasttrak pointed out a very legitimate point. It hasn't been discussed much since. This had me very interested.
So then I went to a large SEO community to see what they thought about it.
I got a ton of responses like "that's stupid" "thats PR sculpting and is archaic and dead" etc etc.
These are the responses I like to see when testing a method.
So 2 days ago I picked one keyword thats been dropping, has a ton of volume, had a menu item, and also had interlinks to the page. I then edited the contextual links. I don't want to say what I did to change the links being that it probably would be easy to patch and there are way too many from big G that lurk this forum and I don't want a ton of people copying. Use your own methodology.
There are 3 variations of the keyword. Here is the ranking increase. Is it a coincidence they ALL increased in rank the day after implementation?
Now obviously these are not anything to pop a bottle about as they're still very far down the ladder.
But, I thought it was very interesting to see the instant reversal in the downtrend after implementing. I'll keep this updated if I notice anything significant. I only changed about 5-6 links across the site. After seeing this I plan to look for more mentions of the target keywords or any places I can add it to content and link.
I'm also going to test this on some of our keywords that are driving traffic to us already but are in position 5 or below.
So after reading @fasttrak thread here: https://www.blackhatworld.com/seo/guide-making-the-most-of-internal-link-building.1212211/
I thought "let's give it a try".
I remember hearing about it 10 years ago, and fasttrak pointed out a very legitimate point. It hasn't been discussed much since. This had me very interested.
So then I went to a large SEO community to see what they thought about it.
I got a ton of responses like "that's stupid" "thats PR sculpting and is archaic and dead" etc etc.
These are the responses I like to see when testing a method.
So 2 days ago I picked one keyword thats been dropping, has a ton of volume, had a menu item, and also had interlinks to the page. I then edited the contextual links. I don't want to say what I did to change the links being that it probably would be easy to patch and there are way too many from big G that lurk this forum and I don't want a ton of people copying. Use your own methodology.
There are 3 variations of the keyword. Here is the ranking increase. Is it a coincidence they ALL increased in rank the day after implementation?
Now obviously these are not anything to pop a bottle about as they're still very far down the ladder.
But, I thought it was very interesting to see the instant reversal in the downtrend after implementing. I'll keep this updated if I notice anything significant. I only changed about 5-6 links across the site. After seeing this I plan to look for more mentions of the target keywords or any places I can add it to content and link.
I'm also going to test this on some of our keywords that are driving traffic to us already but are in position 5 or below.