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SEO telesales advice please

Discussion in 'Black Hat SEO' started by rugbyjack2005, Nov 8, 2012.

  1. rugbyjack2005

    rugbyjack2005 Power Member

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    I've been thinking for a while about running half-day SEO training courses as a method of gaining new clients and hiring a telesales company to sell the tickets. Looking on Eventbrite, there are quite a few people running half-day courses for £50 each and they are all offering really basic stuff. I figured if I ran courses for 20 people and sold the tickets for £50, it would be a good way of getting in front of potential clients and hopefully making a bit of money at the same time to cover my time putting the course together and delivering it.

    This sounds great in theory but the problem is hiring a telesales company. I have spoken to a couple of telesales firms and the best one wants to charge £300 per day and has said they will make 100 calls in a day. They say they have sold SEO training courses before and sold 15 tickets at a similar price in 1 day and filled the course so reckoned that £500 would easily cover it. 15% conversion rate sounds too high to me though and I reckon they are more likely to convert 1 in 20. In which case i would run at a loss. Obviously it does depend on the quality of the list and the person calling but what is a reasonable conversion rate to expect do you think?
     
  2. proweb

    proweb Regular Member

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    I used to give internet marketing leads to a business partner and his company had a conversion rate of 5-10% for a $3,000-$10,000 product in the internet marketing niche. I got 30% commission.

    Are you supplying the leads or are they finding the people they're calling themselves?

    To be safe, just tell them you will give them $X per lead. This way you will have not get a bill for $300 without any clients.
     
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  3. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    $5 per call seems like a lot. You could hire someone for $10 an hour and they should be able to make 10+ calls.
     
  4. HighRiskJohn

    HighRiskJohn Junior Member

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    I'd be a little suspicious of $300 for the day. I'd prefer more of a per registration fee and not a straight daily fee. I;ve worked with a couple of telemarketing companies and most of them were hourly. I hired a guy for $15/hour for 20 hours a week and he was good.

    The thing to keep in mind is that you may run at a loss for the presentation, but you should be converting a % to customers, so you should be making up the difference in sold customers.
     
  5. rugbyjack2005

    rugbyjack2005 Power Member

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    I would supply the list but they will also use their own. Yes paying a per ticket sold would be much nicer but everyone I have spoken to won't accept it and only work on an hourly basis. If you know anyone in the UK that does this then I would like to speak with them!
     
  6. rugbyjack2005

    rugbyjack2005 Power Member

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    I am thinking the same but it is just 1 more thing to sort out. I was hoping to outsource it to begin with to get it going
     
  7. rugbyjack2005

    rugbyjack2005 Power Member

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    Yeh i was hoping to at least break even on the course though as they are quite a lot of effort. It may be that i need to charge a little more to make up the difference and just teach them a bit more
     
  8. crazyz

    crazyz Newbie

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    could I suggest you try my method?

    I have offshore Telesales agents call into the UK, the only list you ever need is the yellow pages.

    95% of the time of telesales is getting a qualified buyer on the other end of the phone, time spent trying to get hold of someone who has the authority to make a purchase does not require a skilled sales person, this is the offshore job. once a qualified prospect is interested they are passed onto you, for the final close, or another salesperson who really knows how to sell. you can do all of this small scale on odesk, I suggest you also conduct an interview on skype to make sure the offshore caller has a good connection and their english is 100%, the best I have found so far are In South Africa
     
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  9. rugbyjack2005

    rugbyjack2005 Power Member

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    That's not a bad idea, thanks. What do you pay for this out of interest?
     
  10. Smeems

    Smeems Regular Member

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    You sound a bit conflicted as to how you'd approach these half day courses.

    First you want to use it to get in front of new prospective clients, but then you're worried that you might not profit from the events sales.

    I'd look at it like this: Putting aside the effectiveness of telesales and the quality of your lists etc, if you're confident that of the people that turn up to the event that you'd be able to secure a contract with at least one of them, then even if the event incurs a £50-100-150+ loss, securing the client for the mid to long term would cover those losses easily.

    Whether this is the best way to source clients is up for debate - but if you think it is, I wouldn't worry about potentially losing money on the training day if it's going to improve your chances of gaining a client at the end of it.
     
  11. rugbyjack2005

    rugbyjack2005 Power Member

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    It's not conflicting, my point was whether it was reasonable to expect the telesales company to sell 20 tickets with a little under 200 calls. It would be very simple if the costs were fixed but they're not and I could end up spending £500 on telesales and get 5 people signed up to the training course. This is why I asked what conversion rate to expect. If I plan on making a small profit, I will probably end up breaking even or making a small loss which will hopefully be covered by the sales from it.
     
  12. crazyz

    crazyz Newbie

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    Ok'ish South Africans about 4USD per hour, good ones up to 10USD (includes all call costs) and then a really good UK telesales person would be 20/30 quid an hour, and if they are cheaper then they are most likely crap. A really good salesperson in the UK will not work for less than 200 per day, which is why you only want them to be doing the "money shot". with good leads they can sell all day long, - but if you want to try to do it on the cheap get the south africans to do everything including the selling, you could try it on odesk and ask for an audio of the calls, get 3 or 4 people to do a trial for an hour and it will only cost you 20 odd quid, pick the winner and get them to do the whole thing
     
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  13. rugbyjack2005

    rugbyjack2005 Power Member

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    Cool thanks, that's very helpful advice. I think qualifying the leads with cheap people and then getting a good UK person to close them is a good idea. I'm not looking to do it on the cheap, I just want to make sure it works and I'm not paying out for nothing.
     
  14. savvypro

    savvypro Regular Member

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    @crazyz
    Quick question: how are the calls being managed?
    By that I mean, are you using a virtual PBX?
     
  15. darksypher

    darksypher Junior Member

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    I have worked in cold calling for over two years I am from the uk I have never performed under 300 calls in a day (6-8 hours a day) 100 calls for £300 sounds way overpriced if I can offer any help in this field feel free to ask
     
    Last edited: Nov 9, 2012
  16. rugbyjack2005

    rugbyjack2005 Power Member

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    Could you PM me some details please?
     
  17. crazyz

    crazyz Newbie

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    Hi, calls are managed with a PBX on the suppliers end and I just get a log in for the duration of the job, when I was using odesk I had my own PBX.