seo strategy and goals

Tdesertfox

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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
 

Starblazer

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Most companies follow pre-existing templates. If your company doesn't have any templates, you should either modify free templates available on internet or create one yourself from scratch.
 

Tdesertfox

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Most companies follow pre-existing templates. If your company doesn't have any templates, you should either modify free templates available on internet or create one yourself from scratch.
Thank you for your response! Could you send me an example link? I checked Achrefs infographics and blog but I want to be sure.
 

DarkShine

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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
I have a doubt. if you are not sure about what strategy then how you can call yourself an SEO Specialist?
We can simply say you can do On-Page, Off-Page, and Technical but the reality is totally different.

First, you as your company what they want to achieve? Like to build better content or to outrank their competition or to reach out right audience?
From my experience, we cant achieve 100% on-page optimization. There will be always something which we will lag. Try to find out that and fix it.
Find the blog opportunity that your company is missing and get the keywords and create a Content Structure and get started with the content.
From my point of view, technical SEO is a bit easy.
The hard part is to build HQ backlinks. There are a lot of ways to build a backlink. Find one which works for the company website and start to work on it.
 

Tdesertfox

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I have a doubt. if you are not sure about what strategy then how you can call yourself an SEO Specialist?
We can simply say you can do On-Page, Off-Page, and Technical but the reality is totally different.

First, you as your company what they want to achieve? Like to build better content or to outrank their competition or to reach out right audience?
From my experience, we cant achieve 100% on-page optimization. There will be always something which we will lag. Try to find out that and fix it.
Find the blog opportunity that your company is missing and get the keywords and create a Content Structure and get started with the content.
From my point of view, technical SEO is a bit easy.
The hard part is to build HQ backlinks. There are a lot of ways to build a backlink. Find one which works for the company website and start to work Well, we actually discuss everything but now he wants written strategy so I was asking for an example template.
Appreciate your response. Well, we actually discuss everything but now he wants written strategy so I was asking for an example template.
 

Starblazer

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Thank you for your response! Could you send me an example link? I checked Achrefs infographics and blog but I want to be sure.
You can find a few examples here:
 

digitalpundit

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7 SEO Goals For Business: Optimization For The Right Reasons​

1: Lead Generation and Direct Marketing​

2: Increase Raw Traffic to Your Website​

3: Increase E-commerce Sales​

4: Branding​

5: Reputation Management​

6: Customer Service​

7: Target a Specific Person or Company​

This stuff isn’t easy. If it were, business wouldn’t need marketing professionals like yourself to figure out these objectives and implement them. There is no cookie cutter approach to marketing. Every company has different customers, products, and competitive pressures, so be careful when applying these objectives to your situation. Nothing can replace genuine conversations and openness.
 

Naad Nodal

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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
Hello,

The basic goal of SEO is to boost your presence in relevant online search results, so you can earn more leads, sales, and revenue. In other words, the endgame of SEO is to grow your business online. The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them."
 

paddyboy91

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It's good to discuss but honestly, no one can tell what will work for you until you found it yourself I mean there are some basic activities, that are all over the internet, but how can someone tell what will work for you, every niche is different so are the ways of ranking, start with basics, perform deep research about your given site niche, understand the needs demands of the audience, see what your competitors are doing, those who are already ranking, then find out what works the best for that niche, remember a good on-page SEO is always important to focus on the technical SEO as well.
make your site user and search engine friendly, then use the power of social media, blogging and social sharing will always help, try to make natural and high quality, don't get into low-quality links, it will only ruin your site DA, These days google is only focusing on better user experience, so your priority should be same, nothing else works if you won't focus on this.
hope it helps!
 
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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
Here are the steps to create an SEO strategy in 2022:

Step #1: Create a List of Keywords
Step #2: Analyze Google’s First Page
Step #3: Create Something Different or Better
Step #4: Add a Hook
Step #5: Optimize For On-Page SEO
Step #6: Optimize For Search Intent
Step #7: Focus on Content Design
Step #8: Build Links to Your Page
Step #9: Improve and Update Your Content
 

Sopie1805

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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
Hello,

"The basic goal of SEO is to boost your presence in relevant online search results, so you can earn more leads, sales, and revenue. In other words, the endgame of SEO is to grow your business online.

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan should draw from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience."
 
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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
SEO Content Strategy-

Make a list of topics.
Make a list of long-tail keywords based on these topics.
Build pages for each topic.
Set up a blog.
Create a consistent blogging schedule.
Create a link-building plan.
Compress media files before uploading them to your site.
Stay up-to-date on SEO news and best practices.
Measure and track your content's success.
 

Kitty Solam

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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
Here's a list of proven SEO process that you can follow to get started.

1. Benchmark Your Current SEO Performance

2. Analyze Your Competitors' SEO Strategies

3. Set Your Goals and KPIs

4. Define Your Primary Keywords and Pillar Pages

5. Find Long-Tail Keywords and Define Cluster Content

6. Audit Your Site's Existing Content

7. Build Out Your Topic Clusters

8. Get Your On-Page SEO Right

9. Find and Fix Technical SEO Issues

10. Master Off-Page SEO

11. Analyze and Refine Your Strategy
 

Sheldon Mooze

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Hello, I've start working in a new company as a seo specialist and I do website on-page, off-page seo, also work with website developer for tech seo issues and designers, copywriters. I've started this job in August and now my manager wants me to create SEO strategy and goals for next 3 month. Can you recommend a good template for this? For previous month I had to work on on-oage, off-page, tech-seo and now the results are fine but not really amazing. What should I add in my seo strategy? I have already have keywords to work for ranking, working on linkbuilding, social media, forums. How should I create seo strategy? please help :(
Here are few best SEO strategy for 2022:

Create a List of Keywords
Analyze Google’s First Page
Create Something Different or Better
Speed up your website
Optimize For On-Page SEO
Optimize For Search Intent
Make Your Content Look Awesome
Build Quality Links to Your Page
Improve and Update Your Content Regularly
 

VortexAlpha

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First, check if your company has some pre-existing templates and if someone from the company did something similar before, as if they did, you should follow that. But, if you don't manage to find it, then you could search on the web for it as you will get different options and you can choose the one that looks most suitable to you. I would recommend that you divide strategy by SEO aspects, and first to dedicate to technical one, and then pass to On-Site (keywords, user experience, tags and meta-tags, image optimization...) and Off-Site SEO (backlinks, link building activities, building a reputation online).
 

blackbeans

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You can find a few examples here:
The Hudspeth resource is especially useful re coming up with a long term content calendar
 
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