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SEO Pricing Model - Question

Discussion in 'White Hat SEO' started by lumien, Apr 25, 2010.

  1. lumien

    lumien Junior Member

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    I am in the process of starting an seo company. I know all about the techniques and the back end info on how to actually rank, but I have a question about creating the actual business portion - specifically pricing.

    Take a look at this pricing model i found online:
    http://www.pageranking.com/seo-packages

    For those who run seo companies, is this how you generally price your services?

    I ask because the few seo companies I spoke with just gave me a monthly fee and didn't go into detail about their product (such as how many links per month and so on).

    Also, on this price list (and in my area), the low end price is $250 per month. I have seen many people on this forum that do seo, state that they wouldn't do seo for under $1000 per month (due to the fact that those companies with little to no budget want everything for free, and are a pain in the butt).

    In that case, do you just sell the $1000 package (and each thing it comes with) on the low end of your price list?

    I guess I just want to make sure that I provide the right amount of service for the right money - I want to provide a quality service and not rip people off because I want this to be a white hat business.

    Last question, what % of your monthly fee is your actual overhead (if you outsource)? 25%? If you charge $1000 per month, does it cost you $250 to get the work done and then pocket the other $750 as profit (minus taxes)?

    Thank You,

    Lumien
     
  2. 7878

    7878 Executive VIP Premium Member

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    Publishing rates on your site is suicide. All that does is give window shoppers and tire-kickers a chance to take your number and shop it around. You're going to find that a one-size-fits-all solution is going to be a tough sell.

    Would you charge the same fee to a client who wanted to rank for "10 foot purple garden hose emporium" as you would to a client who wanted to rank for "new york insurance"? Hell no, right?

    You want your clients to call you. You want the opportunity to build value in your services and assess their needs. You might even want the opportunity to size them up and get an idea of what you think you can get away with. :)

    Instead of focusing on generic pricing, try asking your prospects what their monthly budget is for internet advertising. Let them tell you what they think your services are worth and propose a course of action based on what they can spend. ;)
     
  3. lumien

    lumien Junior Member

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    I get what your saying, but I don't think i was clear with my initial question.

    I know that the price I would charge should be based on their budget, not a standard pricing scale.

    I was actually more interested in the specific number of "items" that people provided for their monthly fee. for example, on the price list at the link I posted, they state that for each plan they do:

    X number of articles per month
    X number of directory submissions
    x number of backlinks
    x number of social submissions
    and so on...

    I am trying to get a feel for what is offered for what price. For example:
    Publishing 10 articles per month (plus a few other services) for $250 would be a lot better return on investment for a customer than charging them $1000 for the exact same service - I think I would have to increase the number of articles and services for that higher fee.

    just trying to get peoples thoughts on balancing actual service deliverables (articles and such) and the monthly fee.

    lumien