I like case studies (if they're worth following). But after reading the first few posts on this one, I just had to jump in and check out the site in question and get a few more details for myself before I made a decision on this. If I'm going to believe a public case study then the only way I'm going to believe it is if I am given solid facts about it, not just vague general statements.
I figured that I would take about five mins and look at the url that this person is trying to rank for and the keywords that ur trying to rank for. And from there, I'll make my decision as to whether or not i'll follow this thread or not
My Conclusion... this is NOT an accurate case study. It was completely tripped up from the start. Here are just five quick things I ran into...
1. Though you registered the domain in mid-2011, you did not do anything with it (publicly) until Jan 2012. I tried to find a little history on the site with The Way Back Machine archives, and there were no past results.
This only happens if the site is brand new.
2. This one was the kicker... Your site is still using the default WP blog theme
3. Oh wait, no this one was the kicker... Your site has ONLY 1 page with content. Out of the five pages that your entire site has, only one of them has content. The other pages in the navigation are blank. Seriously?
4. Your site just started getting any links whatsoever about one month ago. I saw this at a few diff seo backlink analysis sites
5. You're trying to rank for two super competitive keywords:
black mold
black mold removal
These keywords are incredibly hard to rank for. I did a really quick keyword analysis (like 1 min) to figure out how the competition was on these two keywords. That's all it took me to figure out how difficult these words were going to be to rank for, let alone rank for with a brand new site.
The competition is insanely hard. For black mold, you're going up against govrnmnt sites like CDC and the EPA. And huge sites like Wikipedia
I'm sure that I could find other things wrong with this "case study", but after 5 minutes of quick research... there's absolutely no way that this person could ever think that they could rank for such a competitive keyword for a brand new site, competing against major authority sites, using a default WP theme, only having one page with any content (the content was rather poor in itself), and only building links for 1 1/2 months.