LLM Engine Optimization -
This is basically how you optimize for LLMs to find you.
Spoiler - is the same shit as (as far as i know) to SEO but on bing search.
I know bing search is what most LLM use behind scenes to recommend products to users.
Each big tech company has its own medium tho - twitter for grok, bing for chat gpt, google for gemini
- Not sure what anthropic uses - anyone knows?
I also assume bing search ranks the same way google, it does?
( _griffin_: This reply is not directed AT you. I'm talking about the general "you" as in the people who are promoting LLMs. Anywhere I say "you", it's not you, but them. ;-) )
I will say that I haven't done any deep research into this, so my opinion is just based on my intuition and experience in both SEO and psychology.
The whole "AEO" or whatever other new buzz word marketers will come up with is IMO snake oil.
POINT 1)
LLMs are not search engines.
They need to USE a search engine that already exists.
That means chatgpt is using either Google or Bing. I don't know what they use or if it's been confirmed, but they've definitely not written their own crawler/indexer/ranker.
That means if you're not on page 1 of Google or Bing, you aren't even going to be considered by an LLM.
POINT 2)
The second point that makes this a scam is that LLMs are complex black boxes.
You're trying to tell me the best AI engineers in the world don't know how it produces tokens, yet you(them) want us to believe that you have worked out how to game the system so that they choose your pages over others?
POINT 3)
Even if this was possible, there is no RANKING inside chatgpt, claude or perplexity, they are not ranking. They just choose some pages and give you answers.
Most people are not even going to click after reading. They will just ask questions.
Perhaps if people do search perplexity for "find me a plumber in nyc", then sure, they'll click.
But here's an example:
Top result here is "Rite".
Rite are the highest on Google organic. #2 behind yelp
So is this really "LLM optimization"? or is it just ranking on Google and then LLMs deciding who to pick from the top 10? And I doubt they'll pick the guy at the bottom of page 1 ;-)
And perplexity are using Google. No way they're using Bing. If you search bing for "find me a plumber in nyc" all you get is spammy plumber listing pages.
