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SEO in the Gambling Industry

Discussion in 'White Hat SEO' started by Pvlman, Sep 22, 2014.

  1. Pvlman

    Pvlman Regular Member

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    After more than two years working on a few casino affiliate websites I thought I would share some of my experience with you guys.

    1) Patience
    How do you get to Carniege Hall? By Practice. There is no shortcut to success. If you want to succeed in this niche you either need to have a great traffic-buying skills (FB ads, Bing ads etc.) or if you want to generate your traffic using search engines, you need a lot of patience. Google doesn't forgive anyone and you should really try not to get your domain penalized/sandboxed/under the radar. I have noticed that some older domains (you would say older is better, right?) that once were penalized have a very tough time in SERPs and sometimes you can outrank them with fresh domains. Slow and steady wins the race.

    2) KW research
    Do a really thorough KW research and if you find a KW like "is online roulette rigged", create a subpage for it (H1 and Meta the hell out of it). Yup, it only has 70 searches/month, but you are building a website that players will crave to visit. You want to answer everybody's questions and Google will recognize this and eventually reward you (just hope the random ranking factor doesn't kick in).

    3) Content
    ... is king. Make sure you every page contains at least 500 words and a few optimized images/videos/flash games etc. I know it's not easy to write such long articles for some boring topics, but you really need to try. The content also needs to be compelling and converting. If you cant convert your visitors to real money players, then you are simply wasting your time. And don't forget to have a nice url structure.

    4) Links
    Make sure you have a nice variety of links - from directories to expensive articles on high PR sites. As I mentioned in the first bullet, you need to be patient and build the links slowly. If you create a new subpage, add new links to it only after a few days/weeks. Nobody links to a new page right away. And of course don't forget to share new pages on social medias (mainly G+) to inform Google about them.


    OK, so far this is nothing new - you can find similar info on any how-to-SEO site, so what's my secret? Frankly, there is none :) These four bullets I mentioned is the secret :)

    I was searching for new KWs and planning new pages for them, spending hundreds on new content that was added every week/month and spending thousands on links from niche-friendly sites or high PR websites.
     
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  2. somedevil

    somedevil Jr. VIP Jr. VIP

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    A lot of newbies would do well to read this before they start out by asking for tricks, tips and shortcuts. Good guide ! :)
     
  3. boolander

    boolander Newbie

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    Great guide. I couldnt agree more with your points! i am working in the same niche for a few years now and patience is definately the key to longterm success. The gambling sector is full of spammy networks purely built for links and its a matter of time to get caught if you are impatient and go down that route for quick success.
     
  4. Ghoast

    Ghoast Power Member

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    The number one problem with the gambling niche is the keywords SUCK.. I was in this niche for years, and unless you want to go after a ton of longtails, and I mean a TON, you're going to be stuck with a small handful of keywords that bring any decent traffic..

    It really drops quick as hell.. you've got 'online casino' and then it just drops to hardly any searches.. I've found this is similar across bingo and other micro niches.. And the competition for these handful of decent keywords is crazy.. These affiliates are making $100k+ a month, some a lot more, they have a crazy amounts of cash to spend staying there, so if you're not putting $20K+ (or a hell of a lot more) a month, it's gonna be hard..
     
  5. Pvlman

    Pvlman Regular Member

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    Well, it's a numbers game. You need to find KWs that convert well and KWs you are able to keep up - sometime these KWs are brand names, sometime they are game names, etc.. And then when you create a steady cashflow you can either try and shoot for the sweet KWs such as "online casino" or diversify into another niche.

    BTW just to clarify some things - no, I wasn't doing this in ENG language nor was I trying to target ENG speaking countries. And yes, I was able to rank "online casino" on the first place, but it took thousands as investments.