Hi all, Long time lurker, first time poster here. I've been involved in the casino and poker niche since the poker boom. I've always been pretty good at running casino sites, but my SEO skills always took a backseat. All I did in the past was buy lots of links and make lots of money. I had sites earning $10Kish a month, sold sites for mid 5-figures and was killing it. Well, Panda and Penguin hit and I'm scratching my way back up. I still have a few sites that are awesome (in my biased opinion), but I need to get the ball rolling again. Anyone here have any success link building in the casino niche? It's tough because even the best casino articles have a hard time picking up any legitimate viral sharing. I've tried listening to Matt Cutts' BS for the past year about "content is king" and forgetting about link building... but I've come to the conclusion that's just not enough. You can maybe write up a few good articles that get natural links, but it's super tough in the casino niche. You spend all that time working on one piece of original content while the other guy in the SERPs is blasting links out all over the place and outranking you with his banner farm. I'm thinking about staring up a private network soley for links. It's a daunting task but it seems like a good way to go. I've also looked into buying existing sites and using those to link to some of my throwaway money sites. Long story short, let's talk strategy for the casino niche. I'll share anything I can about affiliate programs, writing quality content and anything I know about gambling SEO. I have had my share of success, but it's time to expand.