techpuran
BANNED
- May 13, 2025
- 94
- 62
Even 10 years ago when I started, it was the same. I’ve ranked a bunch of clients just by building links, no blog posts, no technical fixes, no big on-page changes. I didn’t have time to do all the “full service” stuff, so I just focused on getting solid backlinks. And guess what? They ranked. Even when the content was average at best.
The tricky part is explaining that to clients. They expect to see something change on their site, like a new page or a design tweak, so it’s hard to tell them, “I took part of your budget and bought backlinks.” Even though that’s exactly what got the results. Lucky not too many of them as they are happy to see traffic and ranking increase.
It’s kind of wild, but I’ve seen sites with mediocre content beat better ones just because they had more authority. Backlinks still carry a lot of weight with Google. So yeah, content and technical stuff are alright, but if you want to move the needle fast, especially in competitive spaces - backlinks do the heavy lifting.
The tricky part is explaining that to clients. They expect to see something change on their site, like a new page or a design tweak, so it’s hard to tell them, “I took part of your budget and bought backlinks.” Even though that’s exactly what got the results. Lucky not too many of them as they are happy to see traffic and ranking increase.
It’s kind of wild, but I’ve seen sites with mediocre content beat better ones just because they had more authority. Backlinks still carry a lot of weight with Google. So yeah, content and technical stuff are alright, but if you want to move the needle fast, especially in competitive spaces - backlinks do the heavy lifting.
