TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Alexander Hamilton died of a gunshot wound. You'll learn that, among a dozen other things, immediately after typing "Alexander Hamilton" into Google. There's a history.com page, Wikipedia article, and a Knowledge panel with a slew of facts.
Now, you add the word "buy" in there. Instead of learning about the purchase of the remains of the first American Treasury Secretary, you'll find out that Ron Chernow's book "Alexander Hamilton" is $14,99 at Barnes & Noble.
Whereas the first page is purely informative, the second has links to product pages from Amazon. Even the Knowledge Panel is about the book. That's because the search engine today tries to understand not just the "what" of your search, but also the "why" of it.
Google's primary business is figuring out the best page that would match what we're searching for. SEO's business, in turn, is clearly communicating to Google that we are in fact the best result for that particular query.
Source: https://www.link-assistant.com/news/search-intent-seo.html
Now, you add the word "buy" in there. Instead of learning about the purchase of the remains of the first American Treasury Secretary, you'll find out that Ron Chernow's book "Alexander Hamilton" is $14,99 at Barnes & Noble.
Whereas the first page is purely informative, the second has links to product pages from Amazon. Even the Knowledge Panel is about the book. That's because the search engine today tries to understand not just the "what" of your search, but also the "why" of it.
Google's primary business is figuring out the best page that would match what we're searching for. SEO's business, in turn, is clearly communicating to Google that we are in fact the best result for that particular query.
Source: https://www.link-assistant.com/news/search-intent-seo.html