Ok so I do web design and usually do low end bargin basement type sites that are local to me. Everyone is always happy as they either had no website or one that would make your eyes bleed to look at. Fix em up something nice, maybe through em some social media stuff, collect my money and on to the next. Well I got a really good paying gig on a site from someone across the country from me. Wasn't anything I planned but I did a nice mock up, threw up a pretty high price for what I usually do knowing it was lower then most places local to them and the accepted and have signed the contract and sent the check. In talking with them they asked me what I knew about SEO and if I could do it or find them someone that would do it for a reasonable fee. So here is my issue. I know a little and i mean a little about SEO. I could probably read a few sites and learn something but I don't know if I would be willing to charge them for that. Would it be best to try and just find someone that does it cheap and then add a few bucks to it and be the middle man? Or hit fiverr and get em some traffic blasted and make em think I am a wizard? LOL I am not even sure what kind of SEO they would need as its a higher end jewelry store and the end goal is to have people go IN the store and not order off the site. Any ideas? I would love to keep this White Hat or even Grey if needed but real Black Hat might bite me in the ass on this.