I've recently started a brand new ecommerce site and am having trouble doing SEO for it. Never worked on an ecommerce site before. I'm curious. Is seo for an ecommerce site different from a normal website, since you don't have much on page seo due to the lack of content, articles etc. So, the only thing you can really focus on then is off page seo, I guess. Are there any benefits to using broad based general keywords to build links to the homepage? Or should the focus be more on product specific pages? ANy suggestions will be highly appreciated. Are we allowed to post the url of our site here btw?