SEO for ecommerce website

fireburn291 · Jul 24, 2012

I've recently started a brand new ecommerce site and am having trouble doing SEO for it. Never worked on an ecommerce site before.

I'm curious. Is seo for an ecommerce site different from a normal website, since you don't have much on page seo due to the lack of content, articles etc.

So, the only thing you can really focus on then is off page seo, I guess. Are there any benefits to using broad based general keywords to build links to the homepage? Or should the focus be more on product specific pages?

ANy suggestions will be highly appreciated.

Are we allowed to post the url of our site here btw?

thatotherguy · Jul 24, 2012

I have 492 search terms that come up for my ecommerce site on the front two pages of google. The descriptions and content of your items will be crawled.

I advise a news section. Post articles with images, then put to pinterest and other places across the internet.

Some social book marking helps.

gexgexgexgex · Jul 24, 2012

I am in the same boat you are.

My plan is basically make a few dozen pages based on long tails all pointing to the main home page. All around my general keyword.

Then add a blog for more news and articles all pointing to the inner pages.

Finally making a bunch of videos on our yt channel, each pointing to the inner pages.

Hope this helps.

twistedtrick · Jul 24, 2012

We run a few ecommerce websites for clients - I won't go into the whole method but for one client in particular a few things we do are implement a blog and do a detailed post with every new product launch, add comprehensive product descriptions on the actual product pages and then alt-tag all images with the keywords. The client ranks well but his niche is also fairly small (local blacksmith) so take that for what it's worth.

BSorel · Jul 25, 2012

fireburn291 said:
since you don't have much on page seo due to the lack of content, articles etc.

There is never such thing as a "lack" of content. This is a fundamental piece to the SEO of any website. I'd like to think to of the "Freshness" factor as a very important piece of the algorithm, even if it is an E-commerce site. Based on your market and niche, you can think of targeted articles that your readers may search for. Add more content to product page, descriptions, etc.

There is no such thing as too much content. Find ways to get more on the site. Hope this helps!

SaleC · Jul 25, 2012

I had some success with data aggregation.If i don't have have enough content for product i get some reviews or something. Take a look at 123peopledotcom you will see how they did it.I am not talking about spam and low q content ... Just an idea how to add some extra blocks of content.After all content was is and will be teh king

paulwilliams972 · Jul 25, 2012

Many eCommerce websites available today, more competition also.some point your website will be top page just check this and focus on this use meta tags, incorporate relevant keywords, create clear, descriptive urls, write meaningful anchor text, know how to build backlinks, always interlink between pages, write image descriptions, image tagging, update your content, write unique product descriptions, include customer reviews.

PepeLePew · Jul 25, 2012

If you are using a WordPress template, many templates are highly responsive and SEO friendly.
Can make your job a lot easier. Check out themeforest.com and look at reviews and updates.
Since you have an ecommerse site, check out the "Sommerce" template.

fireburn291 · Jul 25, 2012

Thanks guys for the inputs. I like the idea of a separate blog section in the site where you can put up detailed articles on the products. One of my major problems was that a lot of my products are sort of self explanatory and therefore don't have much scope for product descriptions but this blog section should now take care of most of it.

Another question I had is how do you guys get traffic for individual products? Almost all my products fall into the rare, not popular category and get very few searches per month. So,I'm forced to target general broad based keywords because of that. Any suggestions as to how to get traffic to the products then?

seogdw · Jul 25, 2012

Try running broad keyphrase ppc to the product pages and then mining the words that convert, then optimise for them. you can set up a filter in GA for the exact keywords.

I find link building wise a video, pdf and press release pointed to the page will get it ranked.

Hope that helps

Sent from my GT-I9100 using Tapatalk 2

fireburn291 · Jul 27, 2012

Yep. Will try that^

SEO for ecommerce website

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