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SEO Company Cold Calling - Best Targets?

Discussion in 'White Hat SEO' started by ingredible, Aug 17, 2011.

  1. ingredible

    ingredible Junior Member

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    Hi,

    I am asking you for your experience with cold calling as a SEO Company, which Companys do you mainly call - and which niche-Businesses do you have the best success?

    Do you only call Businesses like "Private Dentists" (where is more money) or do you also target Hair Stylists and other Companys where is not so much money?
     
  2. The Volatile

    The Volatile Junior Member

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    Take what you can get until you build up a portfolio, then start trying to snag the big fish ;)
     
  3. geolist

    geolist Junior Member

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    I have my sales people work the niches the are comfortable with. For example if the salesman was a former auto mechanic, I would have him focus on auto repair shops. Because of the salesman's experience in the field they have a much better chance of building instant report. If you allow your sales crew to pick their own niche they will bounce from niche to niche and make about 50% less calls or knock on 50% less doors. And sales are just a numbers game.
     
  4. Internet Hustler

    Internet Hustler Newbie

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    You can cold call any business you want. Since its common to look up a business website prior to purchasing or getting some type of service.

    But, for best success try to get the owners name or someone in charged of marketing prior to calling. W/O name your almost at 90% fail rate.

    Since, your an SEO company, might be good to look at there site. Then google it and see if you can find them. Then list a few companies that compete with them and tell the owner that when you google them. these companies were in listed before his.

    Then ask him " would it be fair to say that, If you were listed before your competition. You business would increase" There answer is going to be yes.

    Then reply back, Great!, let's talk about getting ahead of your competitors.


    So, these are my 2 pennies,

    1) Get there name before calling
    2) Google search them

    There are more I can suggest, but to much to wright. But, those 2 suggestion should start you off on the right track.

    Good Luck!:cool:
     
  5. milian

    milian Power Member

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    Cold calling is a numbers game, so don't spend too much time trying to figure out sectors, you just need to be hitting those phones!

    stick a keyword in google, then go to the 2nd page, then start calling and working back though all the serp pages.

    I used to work for a big UK SEO company, and there isn't really a 'gold mine' business sector to call for seo, just call them all.
     
  6. hgear

    hgear Power Member

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    I hate cold calling. I know it works and it's a numbers game i prefer referrals or using marketing to get them to call me!
     
  7. Internet Hustler

    Internet Hustler Newbie

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    agreed. I been doing cold calling for a while. I hate doing it but it does work. So I do it daily part of my home business routine. It takes me about 30 minutes to warm up. Then I am on point after that.
     
  8. TNphoneman

    TNphoneman Senior Member

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    Call anyone but me.. And stop with the emails... LOL
     
  9. hardybents

    hardybents Regular Member

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    A great untapped niche is Hispanics. You need a bilingual agent and pm but they are hard working and typically pay their bills. Landscapers etc. Few have websites and know nothing about marketing. This is not stereotyped to Hispanics as most biz owners know nothing. The reference was to little competition as most calling operations do not ficus on them.
     
  10. mickeylove

    mickeylove Registered Member

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    Low marginal cost.

    Traditional, small business sector.

    Taxis, Gardeners, Instructors, Performers etc
     
  11. mdsurf

    mdsurf Senior Member

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    i get cold called by companies that have scraped my whois information and there is nothing more annoying. i wish i could de-thank you
     
  12. steviep

    steviep Junior Member

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    ...as been said before, go to a niche and go through the list, BUT as most are not interested give them something to make them sell your service for your. End the call by offering them a big commission if they know someone you can contact and than that person uses your service. From 90% NO you will get at least a big chunk of new referals and you can start Mr. XYZ refered me instead of the usual bla bla at the beginning...