took a service called feedblitz, created email lists and added targeted RSS content. created 20 blogs that the targeted RSS feeds get mailed too. Used twitter feed to feed the RSS from those blogs to all the twitter accounts.
Our sighup sheet in on all the blogs. averages about 10-40 twitter accounts per day to add to the twitterfeed account.
We can make a blog post and have that one post go out to over 800 twitter accounts.
VERY cool. What can a SEO do with something like this?
Are you the guy who keeps spamming my 800 Twitter accounts!
I find actual offers is the best way to leverage social. I have several million facebook fans and every offer post I make produces thousands of dollars. The hard part is figuring out when to stop so you don't burn them all out. I find that I can acquire a retail customer for about $0.16 on FB and previously was acquiring retail customers for $10.00 each via adwords... long story short, [email protected]#$ Google! Facebook is printing free money. Take it while it lasts.