Sending mass mail on Black Friday or week later?

I ordered a mailing to 1M people in US/Canada for my website (it's a 'product discovery' site). I can choose between sending it the 29th -Black Friday- or a week later. Any e-mail marketing expert here who can shine his light on this? On the hand people go crazy on Black Friday and are focused on buying, on the other hand every online store is e-mailing like crazy that day and it will be hard to stand out.

I think that week later is better If you don't sell anything on your website

Why not send it out before Black Friday?

And don't ignore Cyber Monday.