Introduction In this journey I'm going to make a semi authority Amazon site out of an expired domain. I already snagged an expired domain to build the site on. The site itself has pretty good metrics DA30, PA 40. All niche relevant backlinks from real sites. The old site was a physical store that I rebranded and repurposed it into a review site. One of the largest challenges I'm dealing with is the site targets a really broad umbrella niche and I'm trying to create pages that rank for targeted keywords. So as an unrelated example: the site targets sports in general (it doesn't), and I'm trying to talk about really specific things like basketball gloves. Microniche Silos So to create some ranking power I'm trying to create microniche silos related to the general theme, but all enclosed with a few articles that interlink. So if we go with the example of sports: Sports (Main niche) -Basketball (Microniche Silo) ---Basketball Pillar main article ---Basketball Articles ~x5 interlinked -Baseball (Another Silo ---Baseball Pillar Article ---Baseball Keyword articles ~x5 interlinked Essentially I'm trying to work on one silo, then once it's completed I'll build a new silo and just keep working my way through until I find myself with a fully utilized site. In all honesty the domain name I got forces it to be this way and the scope is getting to me now hehe. I'm kind of scattered finding keywords in multiple silos and I need to focus up and finish the ones I have before bouncing into new areas. In a few weeks once I get out of the cash slump of the holidays, I'll start outsourcing content. Spreading The Juice - Ew All of the links to the expired domain either point to unusable pages (url.com/storehours) or the main page, so I can't really use any of these extra pages for easy G ranks, so I just redirected all nonexistant pages to the main URL. As it stands I just have the main page linking directly to some articles with relevant contextual links from a home page article. Those links virtually spread to all the other pages in the site. But once I start getting actual silos done, I'm going to change it from an intro article format to a page that links to all the subniche pillars with a quick description. All to get that sexy domain PA to the inner pages. I've heard that once you hit a certain point and as long as you're keeping your subniche silos seperate from each other they will boost rankings with relevance. My Baseball pages wont link to my basketball pages. I'm also sending links to my articles, mostly just nofollow blog posts. Right now I just want to get content set up, and get a few silos before I start pumping it. What's in an article For the most part I'm trying to figure out how to write amazon articles. I'm playing around with different styles. I've got the generic specific product reviews and best of articles with direct affiliate links. I'm also trying a method where I just do a buying guide that explains how specifications for purchasing the product work. For the buying guide I just threw in one of those native ads at the end which suggests a bunch of products. How's the Site Ranking As an expired domain the site seems to have some ranking boosts. It's really noticeable in long tails. I'll write an article on baseball bats, and it will start ranking for something like Left handed bats and it gets a better position with that than the keyword I'm targeting. This is kind of why I'm working on buying guides instead of specific product reviews. It snags so many more LSI. As far as actual rankings, without any backlinks standalone articles pop up around pos. 40-60. I have a sneaking suspicion that once I complete a silo everything in that silo will bump up. I also know I have to send some backlinks to the pages. I've been cannibalizing tangentially related amazon affiliate sites for backlinks. Mostly just finding unuseable PBNs, forums and blogs that allow for commenting. The Domain Authority is really good, the only challenge is bumping the page authority of the inner articles. I'm getting about 5 random visitors a day, Analytics say they're coming from search, but it's not telling the terms, and some are from previous backlinks of people looking from the old store. So far nothing of note as nobody is getting to amazon.