Search Engine Optimization vs Pay Per Click

Discussion in 'BlackHat Lounge' started by Black&WhiteLinks, Jun 17, 2017.

?

Which Provides You the Better Value?

  1. SEO

    1 vote(s)
    50.0%
  2. PPC

    1 vote(s)
    50.0%
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  1. Black&WhiteLinks

    Black&WhiteLinks BANNED BANNED

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    SEO - Search Engine Optimization "Organic"

    Pros :

    - Great Long Term ROI

    - High Ceiling and Volume

    - More Exposure, Branding, Awareness

    Cons :

    - Tough to Quality

    - Lot of work (Design/Development)

    - Take a while (Not for short term)


    PPC - Pay Per Click "Search Advertising", "Social advertising", "Display advertising", "Google Shopping"!

    Pros :

    - Quick Setup (Instant ROI)

    - Highly Measurable and Quantifiable

    - Less Development Resources Needed

    Cons :

    - More Expensive

    - Lower Ceiling and Volume Potential

    - May be subject to "Ad Blindness"
     
  2. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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