Screaming into the void - Cold DM outreach

One of the big lessons I learned in sales life is that it’s all about the perception of power.

If you cold DM = you go to them = they have the power.

I would recommend a strat where you create mass following through different methods + interesting content and then they reach out to you.

They come to you = you have the power.

Servant of the Creed said:

One of the big lessons I learned in sales life is that it’s all about the perception of power.

If you cold DM = you go to them = they have the power.

I would recommend a strat where you create mass following through different methods + interesting content and then they reach out to you.

They come to you = you have the power.

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That would be perfect, but I have completely no idea how to create such community, I'm not working in this field myself so I doubt I can make it interesting enough. Or maybe it's just about the right Reels etc then maybe I can think of something

Domel4 said:

That would be perfect, but I have completely no idea how to create such community, I'm not working in this field myself so I doubt I can make it interesting enough. Or maybe it's just about the right Reels etc then maybe I can think of something

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You’re on the right track. You can always look at what is popular in your niche and try to replicate it. There is no need to reinvent the wheel nor have experience.

Domel4 said:

I feel like I'm screaming into the void - I'm doing IG Cold DM Outreach in my niche and I barely get any responses, is that normal?

I set up my account as Business one, added a few posts (2/3 a day), I follow all people before I text them then try to engage in their profile so I like a couple of their posts, add a comment, like the story if they have any, then I try 5 or 6 different scripts - sometimes I will start with a question relating to their business or a short message personalized about their profile or more like "ad-type" of DM. I try to rotate every 10/15 messages.

I'm doing 20/30 messages a day to stay under the SPAM/shadowban radar, but the reality is that every 1 out of 35/40 will even see my message and 1 every 80/85 will respond.

What am I doing wrong? I assume I end up in their requests instead of main DM, but no idea if that's a deal breaker.

Is this even working anymore? Maybe I should switch to e-mails?

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Ill throw in my few cents since I've been doing this for myself to get clients for my agency and the effectiveness varies SO MUCH by industry. Just because someone posts doesn't mean they check dms or care about acquisition from there. They might simply be ran by a valley girl that runs their SM for the aesthetic not clients.


That's one, two having social proof and branding goes along the way. The response rate, open rate and overall conversion went UP by a lot when I backlinked my YT channel and posted content of ME.

Third

The type of message you send will either make them respond or bury you forever. You might think to yourself "my messages are fine whats this dude talking about" Well the reality is it might suck. I've got a discord server with 1500+ people in there and when I saw some people's messages Im surprised they got a single response.

They are all about themselves. Zero peaking interest. People forgot social media is meant to connect, network. Not spam.

Make the messages spark a convo naturally not go through your lead list like its M60 blasting spam...