scary future

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Facebook's ad landscape is evolving with rising costs and stricter policies. While this poses challenges, it also opens new opportunities. The key is to remain flexible, explore alternative traffic sources, and create systems that aren't solely dependent on one platform.
 
It’s true that costs have increased, but FB still works for those who adapt. Testing new creatives frequently, avoiding flagged keywords, and using proper warm-up for accounts can still make campaigns profitable.
If FB ever truly stops working, most of us will shift budgets toward TikTok, Google, or native ads - but for now, it's about adapting smarter.
 
If Facebook is no longer an effective monetization channel and advertising costs exceed the value it brings, it will create a huge wave of change in the entire related ecosystem. Those who work directly for the platform – from engineers, marketers, operations teams to third parties such as advertisers, affiliates or agencies – will be forced to adapt or reorient their business models. This shift does not mean the end, but rather a restructuring cycle: those who quickly adapt to new platforms, new technologies or new user behaviors will maintain their advantage. Meanwhile, those who rely too heavily on a single channel without preparing an exit will be eliminated according to the market rules.
 
Caden Marketing Agency said:
If Facebook is no longer an effective monetization channel and advertising costs exceed the value it brings, it will create a huge wave of change in the entire related ecosystem. Those who work directly for the platform – from engineers, marketers, operations teams to third parties such as advertisers, affiliates or agencies – will be forced to adapt or reorient their business models. This shift does not mean the end, but rather a restructuring cycle: those who quickly adapt to new platforms, new technologies or new user behaviors will maintain their advantage. Meanwhile, those who rely too heavily on a single channel without preparing an exit will be eliminated according to the market rules.
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Do you have any plans for the future if Facebook is no longer an effective money making channel?
 
I think I will have to research another software or develop on another platform somehow to make money
 
Lol, it is so obvious who is who, of those who know, and those who didn't/cant read between the lines of this thread. Who knew talking in code was still a thing?
 
It's definitely getting harder, but I think there's still room if you adapt. Exploring multiple traffic sources, optimizing creative strategies, and diversifying platforms might be key for long-term survival.
 
I am also concerned about this issue, the cost is gradually becoming more expensive, FB is changing quite a lot recently
 
Facebook advertising costs rise, only those who can adapt, innovate their strategies, and leverage new technologies will be able to survive and thrive. Those who don’t change will be left behind — but if you’re truly agile and flexible, you’ll be the last one standing in this fiercely competitive market.
 
A new platform can be difficult and complicated, not even knowing if it is stable. When a ship changes direction, not all the crew stays.
 
Hi there! I understand concerns about rising ad costs, but Facebook is still highly profitable and ads remain effective when optimized properly! Instead of worrying about the platform's future, focus on improving your ad efficiency.

In Ads Manager, try these cost-saving strategies: use "Cost Cap" bidding to control spending, test Advantage+ campaigns for better AI optimization, and focus on high-intent audiences through Lookalike targeting from your best customers.

Many advertisers see 20-30% cost reductions by switching from manual to automated bidding strategies. Also check "Account Quality" - better account health often leads to lower costs and better delivery.

The key is adaptation, not abandonment - Facebook's massive user base isn't going anywhere soon.

What's your current cost per result compared to 6 months ago, and have you tested automated bidding strategies to improve efficiency?
 
everyone will need to find a way to move to the next phase and adapt to other platform, moreover as a man when you get to some stage it's good to diversify
 
Overall, the current conversion process is not cost-effective, and improvements are needed. By adjusting content and visuals to test ads, we can aim for better performance metrics. In any case, opportunities and platforms will always change, so adaptability is key to sustaining results.
 
Agency HLV said:
If facebook can't make money anymore, and running ads is too expensive, what should the people who work for facebook do?
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Facebook is just a social platform that helps businesses find customers. What sustains them is the products/services they provide to customers. Therefore, without Facebook, they will use other social applications or do business manually.
Just like a bird perched on a tree branch, it is not afraid of the branch breaking because its ability is in its wings.
 
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