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SAVE UP ON CONTENT! - How To Find Good Content Writers And Avoid Frustrations

Discussion in 'Black Hat SEO' started by Andres1986, Aug 26, 2015.

  1. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    SAVE UP ON CONTENT! - How To Find Good Content Writers And Avoid Frustrations

    I?ve been a member of this forum for a few years now and I?ve never seen a thread discussing what I?d like to address on this occasion: how to build a RELIABLE team of content writers, for whichever purpose you might need it.
    As a few of you probably know already, I have a couple of content writing BSTs run together with a partner and let me tell you: without a doubt, the hardest challenge we?ve faced has been finding 10+ reliable, hardworking writers. Whether you have a service and clients to respond to, or your own sites, it?s very likely that having your content ready as you want it and when you want it is key to having your business run smoothly.

    Much can be talked about this topic, but at this time and for the sake of brevity, I?ll mention what I think are the most important points you need to take into account when putting together a team of long-term, stable writers:

    1) Stay away from non-native writers:

    Even though there are many talented multilingual writers out there who are able to hold their ground in 2 or more languages, in our experience these are very rare exceptions. There will be times when you?ll think you have found a great non-native writer based on his first few articles only to run into typos, errors and poor use of language later on.

    To sum it up, if quality is of great concern and you want to minimize surprises and unnecessary recruiting along the way, then hire only native writers from the get-go. While they may cost you a little more, the time you?ll be saving by not having to fix articles, ditching writers and finding new ones, etc., will more than make up for that extra cost.

    2) Stay away from inexperienced writers:

    I?ve read posts of many people suggesting to hire native high school or college kids to use as writers. Can?t argue with the logic of that: the demographics are right, as you are targeting people with native fluency who most likely wouldn?t mind the extra cash. In theory, it sounds like a good strategy, but in practice you?ll realize it?s a poor one unless you factor in one more thing: writing experience.

    Most will agree that writing is hard (otherwise you wouldn?t be outsourcing it in the first place). Anyone can spit out a 500-word article or two in a spur of inspiration, but maintaining daily output of 3000-5000 words of quality content takes a person of talent, calling and experience.

    If you put up a team of writers without making sure they have previous experience you?ll face a very high percentage of flakes, which is easy to explain: your average inexperienced writer will start working on the initial articles you send his or her way all pumped up, making a great effort to impress you and motivated to get his hands on what would probably be his first online income. Motivation is almost always high or very high at this initial point. Soon enough though, our inexperienced writer will very likely start realizing that pulling off quality content day in and day out is not as easy as he initially thought it would be. Frustration, boredom and realization that he is investing too much time for the money he gets will quickly set in; he?ll begin turning down work and eventually disappear.

    All this can be avoided by simply filtering out people with no prior writing experience. Believe It or not, good, experienced writers are usually MORE willing to work for lower rates than inexperienced ones (as long as they are REASONABLE and in proportion to quality and research expectations), because their experience allows them to produce content faster, making it worth their time.

    3) Prepare documents and templates for your writers:

    In order to avoid explaining yourself again and again and cutting down on your back-and-forth communication volume with your writers (which can take up plenty of time once your team grows to the double digits), it?s a good idea to prepare ?how-to? docs which explain everything your writers will need to know. For instance, you might recruit some great and experienced writers who are not familiar with SEO content. For such cases you?ll want to have a doc ready which clearly explains concepts such as keywords, keyword density, LSI, optimization, etc.

    If you work frequently with specific types of articles, such as product reviews for example, you might also want to have templates ready with the structure you expect and handle them to your writers. Streamlining their job with templates will not only trim down your back and forth communication time with them, but it will also help them avoid mistakes and unnecessary revisions.

    As I said before, there?s plenty more that could be added to this topic, but hopefully these broad tips will guide those looking to build a team of writers in the right initial direction. Feel free to post with feedback, questions and/or contributions. I would love to hear about others? experiences on this topic. Thanks!
     
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  2. metafser

    metafser Regular Member

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    Agree with you. Decent share OP. Thanks. :)
     
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  3. Ambitious12

    Ambitious12 Elite Member

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    Must share with all the writers who are new to this sea. ;)
     
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  4. Tosmekop

    Tosmekop Supreme Member

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    This should be a stickied post.
     
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  5. fc-dh

    fc-dh Elite Member

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    Good post but since when is content writing blackhat SEO?
     
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  6. cheller

    cheller BANNED BANNED

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    Very nice share and tips
     
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  7. Dj Co2

    Dj Co2 Elite Member

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    You forgot to mention, have a decent budget too :p

    Don't be expecting to get good quality if you're expecting to pay $1 per article
     
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  8. xjapan

    xjapan Power Member

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    my question is where to find these writers? thanks
     
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  9. virtualbyron

    virtualbyron Jr. VIP Jr. VIP

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    You have to test by yourself, personally I was tested over than 10 wrter and can send you the 2 best by PM if you want
     
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  10. HoneyHelper

    HoneyHelper Supreme Member

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    Nice share mate!
    Well written!
     
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  11. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    Agreed dude, very good share
     
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  12. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    Yeah, probably not the most relevant section for a topic such as this one, but since none of the other sections are I just figured I would post in the one with most traffic.
     
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  13. Richnhappy

    Richnhappy Regular Member

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    Bookmarked, thanks for the share.
     
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  14. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    I completely agree. Authors' payrates is a topic that deserves its separate thread, so I just addressed it hurriedly here. But in the meantime I can definitely concur with you on the fact that good writers expect a REASONABLE compensation for their efforts, and of course $1 per article is nowhere near reasonable for ANY writer, let alone an experienced one.

    As I mentioned in the OP, it's a misconception that the better the writer, the more he'll always want to be paid. Good and efficient writers can produce content at a fraction of the time it would take to someone without experience to produce the same amount, so they can afford to work for less money if needed. But again, this is always assuming that the pay rates are reasonable enough in relation to expected quality and research and not far off industry standard rates. If you need content more thoroughly researched, a specific flow, witty constructions - all of which will demand that the writer invests more time - pay rate HAS to be updated to fit the new demands, otherwise even experienced writers will not be very motivated to do a stellar job.
     
    Last edited: Aug 26, 2015
  15. archon10

    archon10 BANNED BANNED

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    No decent writer works for anyone with a "team of writers." You want to stay away from these clowns.
     
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  16. yodas

    yodas Registered Member

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    I agree with the written out "how to" for writers. It saves time and questions. Good point.
     
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  17. archon10

    archon10 BANNED BANNED

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    No quality writer is doing 3000-4000 a day.
     
  18. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    That's something I plan on addressing as well with a future thread.
     
  19. fc-dh

    fc-dh Elite Member

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    Who cares anyway, it was solid info, guess i had a pissy day lol :)
     
  20. archon10

    archon10 BANNED BANNED

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    Another red flag: anyone who says that writing is their passion when they do it for work. Avoid.
     
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