Same Person Schema on Multiple Sites

jahorse

Newbie
Joined
Jul 12, 2014
Messages
26
Reaction score
6
Hey guys, I have a question about the Person and LocalBusiness schemas, or more generally any Thing schema that uses the name, url, and sameAs fields. and I haven't been able to find any examples online of other people using it in this way.

Here's a simple example of the situation I'm wondering about. Let's say I have a website for a local business as well as a blog for that business on a different URL. I have my LocalBusiness schema defined something like this in an ld+json script tag:
Code:
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "My Business",
  "url": "http://www.my-business.com",
  "sameAs": [
    "http://my-business-blog.com",
    "http://www.facebook.com/my-business",
    "http://instagram.com/my-business"
  ]
}

I also own and run the blog, and I want to put the schema up there too. Would that be ok to use it as-is like that? Is it ok that the url on the blog site isn't the url of the blog, but the url of the main business site? Is it ok that it's an exact duplicate and contains itself in the sameAs section?

Thanks in advance!
 
Maybe my question was a little too specific. Does anybody know the effects of setting the url in the schema to a site other than the one it appears on?
 
Last try at getting a response here. Anybody even have an idea of how much this sameAs schema helps with rankings?
 
Hi,

In my humble opinion:

Does it improve rank? I don't think so. Schema's data is too easy to be faked as it has no 'validation' mechanism.

Do I suggest the schema, absolutely. Schema is supposed to improve the customer experience.

According to search engine journal (Dec, 2019), "There is no evidence that microdata has a direct effect on organic search rankings."
Meanwhile, according to moz (March, 2019), "there is no conclusive evidence that this markup improves rankings."
 
Thanks for the info! I was wondering how useful it could be since anybody could make it say whatever they wanted but I had a lot of trouble finding information about people that actually experimented with it.
 
It provides additional information for some platforms. As an example, if you add your office/store address to the schema, it allows Google to includes your physical address to the search result, even the link to the Google Map.

So, let's say, a customer searches your brand, Google will also include your office/store address as well as the google map links to the result. So, the customer will easily visit your actual store.

The same term (information) applies for GTIN or Global Trade Item Number, NDC for drugs, ISBNs for books, etc. Even though some developers sometimes too lazy to implement this into their platforms.
 
Back
Top