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Sales Video vs. Sales Page

Discussion in 'Copywriting & Sales Persuasion' started by Euphorix, Oct 27, 2015.

  1. Euphorix

    Euphorix Supreme Member

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    How closely should your vsl be to your sales page? I've seen some that are copies of the LP sales copy and some that are completely different.
     
  2. akzidennz

    akzidennz Registered Member

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    Could be the same script with the added visuals in the vid. If your landing page copy is converting then that's a valid reason to mirror it in your vid. What some do and what I've done is break the sales letter into parts to create a set of say three videos. You can use video one on a squeeze page with a reverse optin - you let them watch part one first, then require an email addy to access part two. Then you deliver part two, then deliver part three/vid three with your call to action.
     
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  3. richestmaninbabylon

    richestmaninbabylon Junior Member

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    This is mind-blowingly smart. It's a subtle way to incorporate the customer saying "yes", if even subliminally.

    Personally I've found it unnecessary to change your script compared to the sales page and sales video.

    Just add some eye-catching visuals and you'll do fine.
     
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  4. Gofobu

    Gofobu Jr. VIP Jr. VIP

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    +1 on not changing much. We've done big volume this way and it has never come around and bit us in the a$$
     
  5. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    The video should offer something above and beyond the sales page text

    If anything the video should be a stripped down "POTENT" version of the sales page text