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Sales Pitch/Presentation for Potential Clients

Discussion in 'Offline Marketing' started by udt89, Jul 23, 2013.

  1. udt89

    udt89 Regular Member

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    So after a full year of only having one client and honing my SEO and PPC skills for them I am finally confident to go out and look for new business. Fortunately my good friend already pays a guy $450 for just Facebook and Twitter. We somehow got on topic about SEO and I explained to him what I do on the side since he only knows my main career. Regardless, I explained to him that he is wasting his money with this guy because he's advertising to his friends (because everyone that likes his business FB page and follows his business Twitter are his friends, me included.) and none of us are ever going to use his commercial brokerage company. Plus the guy he hired doesn't even promote his listings, he just shares boring commercial real estate articles. Either way, FB&T are never going to give him the return on his $450 that could be spent elsewhere.

    That being said, he wants me to come give a small presentation to him and his partner. The business is definitely mine, the price wont be full retail because he is a really good friend and I'm ok with that.

    In regards to this presentation, what do you guys do? Do you do powerpoint? Put together a hard copy presentation?

    I don't want to fully bore these guys with internet stats. We're all in our early 30's and we all understand the power of Google and having a presence on the net that is successful. His website ranks for NO keywords and I dont think its even indexed. No sitemap, horrible META etc. They always compare themselves to this other company in the industry and their site is exactly where my friend needs to get to.

    I was thinking of showing him comparisons within Traffic Travis of his site vs his competitor, all the errors in the build of his site via a meta tag analyzer (which do you guys use?), recommending a small redesign of his site to put emphasis on his real estate listings, and also using one of my free $100 coupons to show them the power of adwords using my current client's statistics and how I consistently get them 10-12 new patients a month with a very reasonable budget.


    What do you guys include in your presentations to pitch to a client? What programs to you use?

    Please feel free to add ANYTHING.
     
  2. WebOracle

    WebOracle Regular Member

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    I usually don't give a formal power point presentation. It is important to not force or overload the potential client with too much information. I would definitely not go into detail about what you are going to do to get them there but instead show them examples of what you did for your current client and let your work speak for itself.

    It is also important to do an internet presence evaluation to discovery the details about your potential client. Do they have a site? If so how old, PR, Links? Check out some keywords before hand, etc. Then when you go into the meeting ask them questions and do a discovery on them and their business, industry, goals, and listen to all of these things they are telling you so that you can give them something that they need and more importantly want. This will also help because you will now know their hot buttons like what competitor they do not like and want to be ahead of.

    From there I would say something like "you already understand the importance of being found online, so the battle is already done for me... most businesses don't understand this, so you are already ahead of the competition there. Now let me show you how we are going to get you ahead of the ones that also understand the importance of being found online."

    This is a good intro to use to transition into explaining the Google Ads, Organic, +Local, etc. Also this intro starts things off on a good foot by making them feel good about a decision that is going to be a big commitment for them. I also use the word "we" as often as possible when speaking with potential clients instead of speaking "I" and "you". I include myself as part of their team by doing this and there is no battle if we are on the same team, and it will also help when closing.

    I do throw out a few statistics in the beginning. But just the major stats, SEO provides one of the highest ROI's around, 1 position vs. % of traffic for ads, etc. I explain and touch base on the following:

    -Internet Presence Evaluation
    -Keyword Research
    -Competition Analysis
    -On Page Optimization
    -Off Page Optimization
    -Backlinks
    -Citations (if applicable)

    I just elaborate on these without getting too detailed. It is important to give them a visual on the computer too. So if you are selling Local SEO then walk them through what a well optimized profile looks like explaining each page of the profile and the benefits of each.

    Good Luck I am sure you will land this deal. Hopefully this helps.

     
  3. udt89

    udt89 Regular Member

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    awesome reply. i really appreciate the time you took writing that. maybe you could PM me what 3rd party tools you use? i have a few i use but always look for better ones and ones i never heard of