S%## Engine Land spills the beans on working method

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Added to my huge list of NegativeSEO tactics. :-) Not that I plan to ever use it... I just like to crush NSEO deniers with a well curated list citing sources. :-)
 
Wait for Woodward, Patel and co to all jump on board with this sharing their affiliate links etc.
 
MisterF said:
Wait for Woodward, Patel and co to all jump on board with this sharing their affiliate links etc.
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We'll see this all over the WWW in 10X different versions + ebooks.

Bigmouth struck again.
 
I don't understand. They rank because they upload the same pdf from authority site? Isn't this penalized somehow by the algo since it's plagiarism?

A page’s rankings can be hijacked by another domain that uses identical content under specific circumstances, such as problems with indexation or being a more authoritative source.
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im nearly done scrapping .pdfs in my niche. I can see some are very old but i should be uploading this babies in a few hours.....Funny thing is some dont seem to be indexed.
 
Bedbug said:
im nearly done scrapping .pdfs in my niche. I can see some are very old but i should be uploading this babies in a few hours.....Funny thing is some dont seem to be indexed.
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Too bad this is being patched right now.
 
Can someone please breakdown for me exactly what happened, they uploaded the google SEO pdf to a page on their site, and without doing anything else they overtook the original site in Googles page ranking?
 
I know SEO said:
This was all over twitter 2/3 weeks ago and posted in /r/bigSEO.....

It's really not a method either, all your stars have to line up to recreate this.
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Just as I got all those stars organized, this happens.....


PGUK_RIPPER said:
Can someone please breakdown for me exactly what happened, they uploaded the google SEO pdf to a page on their site, and without doing anything else they overtook the original site in Googles page ranking?
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Yes. But there's a 302 redirect involved.
 
I know SEO said:
This was all over twitter 2/3 weeks ago and posted in /r/bigSEO.....

It's really not a method either, all your stars have to line up to recreate this.
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How is it not a method?

Stars do align, in fact.

All you have to do is sort out the non-indexed documents based on authority and only choose sites with actual authority and brand. That way, there's actual brand searches playing around keywords for the documents. Once you do that, you setup your site for these.

You then scale this up by going further and finding other document files, audio files and video files from these authority sites.

The main point here is NOT a set of keywords to scrape but understanding the algorithm more and how it treats redirects. Armed with that knowledge, there are things you can easily adjust to add a bit more of diversity in one's SEO efforts.
 
ConsultJoseph said:
How is it not a method?

Stars do align, in fact.

All you have to do is sort out the non-indexed documents based on authority and only choose sites with actual authority and brand. That way, there's actual brand searches playing around keywords for the documents. Once you do that, you setup your site for these.

You then scale this up by going further and finding other document files, audio files and video files from these authority sites.

The main point here is NOT a set of keywords to scrape but understanding the algorithm more and how it treats redirects. Armed with that knowledge, there are things you can easily adjust to add a bit more of diversity in one's SEO efforts.
Click to expand...

You hit the nail in the head there several times in this reply....this didn't work just for PDF.
 
ConsultJoseph said:
All you have to do is sort out the non-indexed documents based on authority and only choose sites with actual authority and brand. That way, there's actual brand searches playing around keywords for the documents. Once you do that, you setup your site for these.
Click to expand...

Someone shared this thing days ago, but today I read the article link there, very interesting have to say! Could you serve some ideas how to find such "Doctypes" which still not index yet? And what you have to do in your site? Just post the same content or you still need put with a rel=canonical thing? This case study is so weird, I am afraid its a bit hard to utilize it in bulk or do i miss sth here.
 
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