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S-e-o for a real estate website...need help!

Discussion in 'Black Hat SEO' started by kumar86, Oct 12, 2010.

  1. kumar86

    kumar86 Newbie

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    So I'm doing some S E O work for a real estate office.

    My goal is to get on top of G for 3 cities - the competition I have are sites like homes, trulia, and the big companies. From what I notice a lot of little sites seem to still out -rank these types of sites when it comes to small niche cities, so I think we have a chance of getting the 1 or 2 spot.

    So I'm going to try and shoot for the key -words... city homes, city homes 4 sale, homes in city, and a few others (open to suggestions)

    I have scrape box... now should I just build links for each keyword for each city through commenting, profiles, etc . ?

    Like we have certain web pages on the main site [mainsite (slash) homes in city] so i should have that be the link i connect to the key words right, instead of the main site right?

    Any body have any suggestions, help, or guidance?
     
  2. thedorf

    thedorf Senior Member

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    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    You can outrank trulia and all the big ones with local. I have a website sitting at #1 for "city homes for sale". It took a couple of months but good on-page seo with minimal backlinking did the trick. Also, I have an exact match domain.
     
    Last edited: Oct 13, 2010
  3. alexandraM

    alexandraM Junior Member

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    Link to 'TAP' Site?
     
  4. newss

    newss Junior Member

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    Pay close attention to your ONSITE SEO! ONSITE SEO.. Then focus on building your links, press release submission and article submission (to high pr sites), and bookmarking. I'd finish it off by building backlinks (using scrapebox,ect).
     
  5. kumar86

    kumar86 Newbie

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    By onsite seo... what do you mean?

    We have likes hundreds of sub pages, mainpage/homesincity
    mainpage/cityrealestate and each page i would say is "optimized" but it doesn't rank at all.


    the main page is pr3
     
  6. newss

    newss Junior Member

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    Facepalm... Here is the best advice I can possibly give you.

    A) If your charging a client for SEO services, just give them the money back and applogize and say you have family problems and cannot handle there companies SEO work at this time.

    B) If you work for this real estate agency, and happened to take on their SEO work. Or claimed you can handle it. STOP right now, and hire a competent individual or firm that can handle things for the company.

    I don't mean to come across harsh, but your question is the equivalent of "how do you rebuild a truck engine" when you have no training or experience... Sure you can try, but if you don't torque down everything correctly, you will ruin a perfectly good engine.

    The same holds true with SEO. It's part training, part knowledge and part theory. You need to have at least the framework down, and know what

    Onpage and Offpage SEO is... To even begin to start working on your SERP ranking.
     
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  7. jeffnaz

    jeffnaz Registered Member

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    Home Page:
    the easiest way to rank at the top is to purchase an exact match domain. throw some backlinks at it and you'll be at the top within a few weeks. Than use the site to redirect traffic to the real estate site that hired you.

    Best part is you keep control of the site getting traffic so when the bastards get cheap on you it'll be their loss...
     
  8. jeffnaz

    jeffnaz Registered Member

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    I think he's talking about optimumseo dot net
     
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  9. lclynnch185

    lclynnch185 BANNED BANNED

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    wow. thanks for pointing that out jeff. nice.
     
  10. shadowbox

    shadowbox Registered Member

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    Thanks jeff
     
  11. renta

    renta Junior Member

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    Dont use any blackhat tools for Real Estate companies.

    If their brand gets tarnished because of a web guy, they will SUE YOUR ASS at the drop of a hat!
     
  12. kumar86

    kumar86 Newbie

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    Thanks, we had a company that charged us 2k/month 2 year contract for seo, but they did squat. We are still locked in with them for 6 more months.

    The only thing we ranked for was our name. I do work for the company and do social media a different portion of the company. Recently I was given the task to start working on doing this "stuff", since they can't. I do get the jist, meaning I can do everything there is to do..but was just hoping for a maybe a plan I can follow. So far, with the replies I've gotten, I think it's a good start.

    I get what you mean by "on-page seo", but previously thought you were referring to some black hat technique or something.

    Thank you you again for your candid response.
     
  13. thisismymp3

    thisismymp3 Power Member

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    WOW I BEEN LOOKING FOR THAT seo tool for 3 years! thanks im buying that shit
     
  14. speakeasy602

    speakeasy602 Junior Member

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    Learn SEO dude, I'll help you out.

    It's not called S-E-O or S E O, formatting it like that shows that you don't know what you're doing, it's SEO. And on the topic of format, they are called keywords, not "key -words".. Your formatting doesn't make any sense (I'm not trying to be mean, I'm just trying to save you the embarrassment of looking newbish). Asking about onsite SEO for something you're trying rank locally is also not going to help you out any, especially around here. Go to SEObook.com and read some of Aaron Wall's posts, the dude knows his stuff.

    Learn the basics, and go from there. Don't charge anyone anything until you have the basics covered. Build a bunch of backlinks that use clean anchor text back to the page of the matching title. If you optimize your page titles, descriptions, and H1 tags, you should be able to get the pages ranking with very little linking effort.
     
  15. kumar86

    kumar86 Newbie

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    I apologize for the stupid format, it wasn't because I'm not familiar with it, it's because when I post a new topic on BHW, I get a message saying i triggered a certain spam keyword and I need to change it. So since it doesn't tell me what I need to change, I have to kind pick at the words I wrote until it allows me to post.

    When I asked the question "What do you mean by on-page seo?" It was because I'm under the "BH SEO" category... since I'm relatively new to BH, I thought he meant some kind of black hat technique.

    Again, I do social media marketing, blogging, and other stuff... but this is a new project I need to work on for the company. I understand it's nothing too difficult, but I'm wondering, should I create individual websites for each city with keyword rich domains and do something like a 301 redirect or should I just focus on the current company website and focus on optimizing that.
     
    Last edited: Oct 13, 2010
  16. thisismymp3

    thisismymp3 Power Member

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    charge an astronomical amount, they will think you are good and worth the money, any questions on rankings just say, im not sure if google did the page rank update on your site yet they do it three-4 times a year and been changing things up, but once they do it you will see an increase, you can keep this going for about a year which will give you time to learn your stuff!

    by charging a big amount people will think you must be worth it and you will avoid dead beat seo clients, clients that do chargebacks etc.
     
  17. shadowbox

    shadowbox Registered Member

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    Lolz.

    I would say charge them an astronomical amount, and then just buy a linkwheel (or 10) or a meganet + xrumer blast. You get to keep the rest of the money. Win.
     
  18. ipopbb

    ipopbb Power Member

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    Occupation:
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    Home Page:

    1. www.chicagotribune.com PR8,dmoz,Ydir,blessed 510ms, 1M pages, 5M inlinks HTTP 200
    SERP matches: 1 host,1 url, 3 title, 3 summary
    source matches: 367 "chicago", 164 "homes"

    2. www.greatchicagorealestate.com PR4,Ydir 498ms, 1608 pages, 1868 inlinks HTTP 200
    SERP matches: 1 host,1 url, 3 title, 1 summary
    source matches: 2 "chicago homes", 96 "chicago", 18 "homes"

    3. www.trulia.com PR7,dmoz,Ydir 1370ms, 73M pages, 6M inlinks HTTP 200
    SERP matches: 0 host,0 url, 1 title, 5 summary
    source matches: 5 "chicago homes", 1137 "chicago", 113 "homes"

    4. www.rubloff.com PR4 1024ms, 12K pages, 13K inlinks HTTP 200
    SERP matches: 0 host,0 url, 2 title, 3 summary
    source matches: 48 "chicago", 35 "homes"

    5. www.google.com PR10,dmoz,Ydir,blessed 170ms, 123M pages, 246M inlinks HTTP 200
    SERP matches: 0 host,2 url, 1 title, 1 summary
    source matches: 5 "chicago homes", 5 "chicago home", 66 "chicago", 66 "homes"

    6. www.chicagohomeestates.com PR4,Ydir 390ms, 4066 pages, 2440 inlinks HTTP 200
    SERP matches: 1 host,1 url, 1 title, 1 summary
    source matches: 30 "chicago home", 111 "chicago", 17 "homes"

    7. www.homes.com PR8,dmoz,Ydir,blessed 884ms, 100M pages, 1M inlinks HTTP 200
    SERP matches: 1 host,1 url, 1 title, 4 summary
    source matches: 3 "chicago homes", 180 "chicago", 109 "homes"

    8. condosindowntownchicago.com PR0,Ydir 1798ms, 3 pages, ---- inlinks HTTP 200,301
    SERP matches: 1 host,1 url, 2 title, 2 summary
    source matches: 129 "chicago", 11 "homes"

    9. www.dreamtown.com PR5,dmoz,Ydir 1749ms, 46K pages, 31K inlinks HTTP 200
    SERP matches: 0 host,0 url, 2 title, 1 summary
    source matches: 8 "chicago home", 95 "chicago", 10 "homes"

    10. www.illinoisrealestate.com PR3,Ydir 506ms, 20 pages, 880 inlinks HTTP 200
    SERP matches: 0 host,0 url, 2 title, 3 summary
    source matches: 52 "home", 65 "chicago", 14 "homes"

    -----------------------------------------------------------------------------------------------------------------------------

    To reach page 1 you must have the following:

    At least 1 keyword matches in the Title Tag (but no more than 4)
    At least 1 keyword matches in the summary (Meta Description)
    At least 3 Indexed Pages
    At least 880 Backlinks
    A 889.90 millisecond loadtime or better
    At least 2 matches for chicago homes in the HTML source
    At least 10 matches for homes in the HTML source
    At least 48 matches for chicago in the HTML source
    At least 52 matches for home in the HTML source
    At least 5 matches for chicago home in the HTML source

    -----------------------------------------------------------------------------------------------------------------------------

    To be competitive on page 1 you want to have:

    At least 1.80 keyword matches or better in the Title Tag (but no more than 4)
    At least 1.00 keyword matches or better in the hostname
    At least 1.17 keyword matches or better in the URL
    At least 2.40 keyword matches or better in the summary (Meta Description)
    At least 5.89 Page Rank or better
    At least 10K Indexed Pages or better
    At least 10K Backlinks or better
    At least 1.00 Dmoz.org directory link
    At least 1.00 Yahoo.com directory link
    A 170 millisecond loadtime or better
    At least 3.75 matches for chicago homes in the HTML source
    At least 55.70 matches for homes in the HTML source
    At least 229.40 matches for chicago in the HTML source
    At least 52.00 matches for home in the HTML source
    At least 14.33 matches for chicago home in the HTML source

    -----------------------------------------------------------------------------------------------------------------------------

    To out perform on page 1 you want to have:

    At least 3 keyword matches or better in the Title Tag (but no more than 4)
    At least 1 keyword matches or better in the hostname
    At least 2 keyword matches or better in the URL
    At least 5 keyword matches or better in the summary (Meta Description)
    At least 10 Page Rank or better
    At least 46K Indexed Pages or better
    At least 31K Backlinks or better
    At least 1 Dmoz.org directory link
    At least 1 Yahoo.com directory link
    A 170 millisecond loadtime or better
    At least 5 matches for chicago homes in the HTML source
    At least 164 matches for homes in the HTML source
    At least 1137 matches for chicago in the HTML source
    At least 52 matches for home in the HTML source
    At least 30 matches for chicago home in the HTML source

    -----------------------------------------------------------------------------------------------------------------------------

    The following result made the most efficient use of SEO practices:
    http://www.rubloff.com/
     
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  19. Empire00

    Empire00 Newbie

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    very good seo info, thanks
     
  20. kumar86

    kumar86 Newbie

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    That helps a lot... THANKS!!!