I have recently been re-reading "Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday and RoR seems like it could be ideal for some Media Manipulation.
Eg: If you are in SEO then you could try to do this to get some Traffic/Press/Business for your legitimate site.
1. Start a Fake SEO company website, make it look legit and a direct competitor to your own business, keep it running and let it age 6-9 months.
2. Create at least 2/3 sock accounts on RoR
3. After your fake SEO site has been running 6-9 months leave the most outlandish RoR about the fake company, make it crazy OTT
4. On your real blog, write an article on the RoR about how you accidentally came across it and how shocked you are.
5. With your second sock account write another RoR saying how you saw the company being mentioned in a blog (drop a link/mention to your real site) and carry on the outlandish claims.
6. Do a follow up piece on your blog offering anybody who has received bad service from the fake company FREE SEO, state the reason you are doing it is because you are disgusted with the state of the industry and want people to see how a professional company operates etc etc bullshit bullshit
7. Obviously nobody is going to claim the FREE SEO (you might get a few chancers but just sign them up to your service with a discount) but you can do a follow up piece on how you helped the sock accounts recover their site from the atrocious SEO provided by the fake company and how your new clients are over the moon at getting onto the first page and how they now rank in Serps etc.
8. Bloggers and Industry sites are desperate for news and some of them will post any old crap, so slowly start to leak the story. Somebody is bound to pick up on it somewhere. You look like the good guy for helping a couple of small businesses.
9. All the above is a joke, don't do it, you will probably shoot yourself in the foot.
10. Seriously if you read this far and still think this is a good idea then be warned, I left a considerable chunk of the details that would actually get this method to work. This is a shady practice and almost as shady as RoR. If you really do decide to go through with it then be very careful. You don't want to become famous like Charles Floate.
http://www.ripoffreport.com/ConsumersSayThankYou/WantToSueRipoffReport.aspx
http://www.ripoffreport.com/ConsumersSayThankYou/FalseReport.aspx