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Retargeting - What Is The Standard CT?

Discussion in 'Media Buying' started by Dan Da Man, May 15, 2013.

  1. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    I have been doing retargeting for the past 2 months on a store I own and I am getting around 1-2% click through. Obviously retargeting will yield higher CTR because people have already visited your site.

    I have been testing tons of different ads but can't really seem to get better than 2%. Still, compared to any other media buying, that click through is amazing.

    I just wanted to know if this is standard or not.
     
  2. iNetBlue

    iNetBlue Newbie

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    Yes, this CTR for retargeting is OK. The max. average CTR for retargeting is about 2% - 3.5%.

    So with 2% you are on the good way. The more important thing is also your conversion rate, this should be very high as well.
     
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  3. Tom Green

    Tom Green Registered Member

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    Are you doing text ads or banners?
     
  4. Dan Da Man

    Dan Da Man Elite Member Premium Member

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  5. gulftrotter

    gulftrotter Regular Member

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  6. niroshana35

    niroshana35 Jr. VIP Jr. VIP Premium Member

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    I have few image websites that's getting around 1% - 2% CTR and when it comes to non image sites usually it's around 1% - 3% and so far as I know it's better to be less than 3% because then it will not red flagged for High CTR.