Retargeting - What Is The Standard CT?

[Dan Da Man]

I have been doing retargeting for the past 2 months on a store I own and I am getting around 1-2% click through. Obviously retargeting will yield higher CTR because people have already visited your site.

I have been testing tons of different ads but can't really seem to get better than 2%. Still, compared to any other media buying, that click through is amazing.

I just wanted to know if this is standard or not.

 

[iNetBlue]

Yes, this CTR for retargeting is OK. The max. average CTR for retargeting is about 2% - 3.5%.

So with 2% you are on the good way. The more important thing is also your conversion rate, this should be very high as well.

 

[Tom Green]

Are you doing text ads or banners?

 

[Dan Da Man]

Are you doing text ads or banners?

Banner ads

 

[gulftrotter]

Well.... it can be much much higher (28% !), you are far from what you can reach:
==> http://www.blackhatworld.com/blackh...-media-buying-how-makes-millions-dollars.html

to our success.

 

[niroshana35]

I have few image websites that's getting around 1% - 2% CTR and when it comes to non image sites usually it's around 1% - 3% and so far as I know it's better to be less than 3% because then it will not red flagged for High CTR.