Results problem - Facebook ads

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Alpha1404

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Results problem - Facebook ads

Hi, I'm advertising on Facebook to get people to join my group.
The first two gave good results.
But the last two have had rather poor results: I'm not getting any clicks and I don't really understand why.

Where did I go wrong?
 
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DrPowerR said:
I guess that's the right move. Stop 3 and 4, and just duplicate 1 and 2. Modify them a bit target-wise.

Or just increase budget for 1 and 2.
Click to expand...
This is what I did:
the first one gave good results, so I extended it.
I took a break.
Then I launched another, increasing the budget, but the results weren't up to scratch, so I launched the fourth with the same budget as the first.
Apart from that, I didn't change anything.
Are you recommending that I reactivate the one that gave good results rather than launch a new one?
 
Alpha1404 said:
This is what I did:
the first one gave good results, so I extended it.
I took a break.
Then I launched another, increasing the budget, but the results weren't up to scratch, so I launched the fourth with the same budget as the first.
Apart from that, I didn't change anything.
Are you recommending that I reactivate the one that gave good results rather than launch a new one?
Click to expand...
Reactivate the ones giving you good results and just keep on duplicating it. Not everything will have the same results. Overtime, it will be increase costs.
 
CyberHour said:
If you are targeting the same group of people with 4 different campaigns you are litteraly competing with yourself.
Click to expand...
No, these campaigns were launched one after the other, not simultaneously.
DrPowerR said:
Reactivate the ones giving you good results and just keep on duplicating it. Not everything will have the same results. Overtime, it will be increase costs.
Click to expand...
Okay, thank you for the tip, I'll do that :)
 
Oh, so it proves that your first 2 campaigns are good and need to increase the budget for them. Testing 4 campaigns and 2/4 of them are effective is a success.
 
Don't worry, each campaign will target different customer files. For campaigns that bring good results, you can increase the budget or duplicate them to continue to optimize advertising, and for unsuitable campaigns, turn them off.
 
Usually you have to test campaigns to choose the good one, not all campaigns are equally good.
Alpha1404 said:
Results problem - Facebook ads

Hi, I'm advertising on Facebook to get people to join my group.
The first two gave good results.
But the last two have had rather poor results: I'm not getting any clicks and I don't really understand why.

Where did I go wrong?
Click to expand...
 
Alpha1404 said:
Results problem - Facebook ads

Hi, I'm advertising on Facebook to get people to join my group.
The first two gave good results.
But the last two have had rather poor results: I'm not getting any clicks and I don't really understand why.

Where did I go wrong?
Click to expand...
How many campaigns have you created?
 
Alpha1404 said:
Results problem - Facebook ads

Hi, I'm advertising on Facebook to get people to join my group.
The first two gave good results.
But the last two have had rather poor results: I'm not getting any clicks and I don't really understand why.

Where did I go wrong?
Click to expand...
Maybe it's time for you to change your content. By the way, the golden time in fb ads is also important for this kind of ads. You'll be able to reach more target audience in that time, in stead of running ads all day.
 
Alpha1404 said:
Results problem - Facebook ads

Hi, I'm advertising on Facebook to get people to join my group.
The first two gave good results.
But the last two have had rather poor results: I'm not getting any clicks and I don't really understand why.

Where did I go wrong?
Click to expand...
That's Facebook's algorithm, increase budget on effective campaigns and reduce budget on ineffective campaigns.
 
DrPowerR said:
So, you have 4 campaigns? Or were you running for 4 days now?
Click to expand...
Could be the accounts you are using, maybe not spending enough on ads... I was also having problems like this a while ago! I ended up buying some accounts from exiscale, they use aged accounts which really helped drive traffic to my ads
 
Each campaign will have different results. You can use the campaign better to continue.
 
Alpha1404 said:
Results problem - Facebook ads

Hi, I'm advertising on Facebook to get people to join my group.
The first two gave good results.
But the last two have had rather poor results: I'm not getting any clicks and I don't really understand why.

Where did I go wrong?
Click to expand...
What type of product do you advertise on Facebook?
 
If the content is the same, the number of customers will be less and less, you need to find new content to attract more customers.
 
Believe it or not the same exact ad copy running on different ad account with different page will have different results. Don't really understand how meta algorithm works these days. I just do my A/B test for a week and choose the one with better result, broad targeting and let their algorithm do the job and improve over time. You get more consistent results over time.
 
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